Using the Science of Incentives to Schedule More Meetings

Considerations for incentivizing survey participants

Prospects often need that extra little push to encourage them to take a meeting. Whether you’re encouraging webinar attendance or 1:1 calls with prospects, you’ll want to learn the science of incentives and how to use them to schedule more meetings. 

In this edition of Coffee with TruCentive, we covered:

  • Why incentives should NOT be the main reason you get a customer to act
  • Getting the most perceived value from your incentive dollar
  • The best delivery timing for your incentive
  • Tipping the scale – incentive vs. friction (the ask) 
  • Why testing is the only way to optimize your strategy 
  • Recognition: you, your brand, and your incentive

We want to hear from you!

If you have a program you would like to discuss or just brainstorm new ways to motivate your prospects, customers, or partners; drop us a note. We’ve had the opportunity to run programs with a wide variety of organizations across many different industries. 

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