Prospects often need that extra little push to encourage them to take a meeting. Whether you’re encouraging webinar attendance or 1:1 calls with prospects, you’ll want to learn the science of incentives and how to use them to schedule more meetings.

In this edition of Coffee with TruCentive, we covered:

• Getting the most perceived value from your incentive dollar
• The best delivery timing for your incentive
• Tipping the scale – incentive vs. friction (the ask)
• Why testing is the only way to optimize your strategy
• Why incentives should NOT be the main reason you get a customer to act
• Recognition: you, your brand, and your incentive