{"id":12538,"date":"2022-01-06T14:26:00","date_gmt":"2022-01-06T14:26:00","guid":{"rendered":"https:\/\/trucentive.com\/stage\/?page_id=12538"},"modified":"2026-06-29T11:17:38","modified_gmt":"2026-06-29T11:17:38","slug":"survey-rewards-and-incentives","status":"publish","type":"page","link":"https:\/\/trucentive.com\/stage\/resources\/resource-library\/survey-rewards-and-incentives","title":{"rendered":"Survey Rewards and Incentives"},"content":{"rendered":"\t\t
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Survey Rewards and Incentives<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Four reasons why participants respond to surveys:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Incentives\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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1. Incentives & Rewards<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • Gift cards, cash, points, entries into a drawing, discounts, access to premium content, etc.<\/li>
  • Even small rewards can tip someone from \u201cnah\u201d to \u201cokay, I\u2019ll do it,\u201d especially if the time cost is clear and reasonable.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    2. Desire to Be Heard \/ Influence Decisions<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    • People like to share their opinions and feel they\u2019re shaping products, services, policies, or experiences.<\/li>
    • \u201cYour feedback helps us improve\u201d is powerful when it feels genuine and specific (\u201cWe\u2019ll use this to improve clinic wait times\u201d vs. generic corporate fluff).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      3. Interest in the Topic<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      • If the survey is about something that matters to them (health condition, job role, hobby, brand they use, political issue, etc.), they\u2019re much more willing to engage.<\/li>
      • Niche or identity-relevant topics can dramatically boost completion rates.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        4. Altruism \/ Helping Research or Others<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        • Especially in academic, medical, and social research, people want to contribute to science, help future patients, improve services for others, or \u201cgive back.\u201d<\/li>
        • This works best when the purpose and potential impact are clearly explained in simple terms.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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          \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Friends\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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          Motivate Your Audience<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          Purpose \/ impact<\/h4>
          • \u201cHelp us improve how patients experience X.\u201d<\/li>
          • \u201cYour feedback directly shapes our next product update.\u201d<\/li><\/ul>

            Voice & status<\/h4>
            • \u201cWe\u2019re asking you because you\u2019re an experienced [role: coordinator\/customer \/ participant].\u201d<\/li>
            • \u201cYou\u2019re part of a small group whose opinion really matters.\u201d<\/li><\/ul>

              Altruism<\/h4>
              • \u201cYour input will help others like you \/ future patients \/ other customers.\u201d<\/li><\/ul>

                Fair incentive<\/h4>
                • Clear, concrete: \u201cYou\u2019ll receive a $ thank-you (or your choice of X, Y, Z).\u201d<\/li><\/ul>

                  Ease & respect<\/h4>
                  • \u201cThis will take about 5\u20137 minutes, mobile friendly, no account required.\u201d<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                    Use Your Brand<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                    Using your brand in research and incentives turns a simple survey into a relationship-building moment. Familiar branding signals trust and legitimacy, reassures people their time and data are valued, and clearly connects the experience to you instead of a faceless study. Consistent visuals and tone make participation feel like part of your overall customer or participant journey\u2014not an interruption\u2014so every invite, reminder, and reward quietly reinforces who you are and why you care, laying the groundwork for long-term loyalty.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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                    Two \u201cbrands\u201d to work with:<\/h4>

                    Researcher \/ institutional brand<\/h4>
                    • Conveys trust, rigor, and privacy: university, hospital, research firm, or \u201cIndependent Research Team.\u201d<\/li>
                    • Great for: ethical reassurance, seriousness of the study, confidentiality.<\/li><\/ul>

                      Customer\/sponsor brand (the company whose customers or participants are being surveyed)<\/h4>
                      • Conveys relevance, familiarity, and emotional connection.<\/li>
                      • Great for: \u201cThis is about the stuff you actually use \/ experience.\u201d<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                        Keywords that Motivate<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                        Make it easy<\/h4>

                        quick \u00b7 short \u00b7 5-minute \u00b7 simple \u00b7 hassle-free \u00b7 one-click \u00b7 mobile-friendly \u00b7 on your schedule<\/p>

                        Offer a clear incentive<\/h4>

                        reward \u00b7 thank-you \u00b7 gift card \u00b7 cash \u00b7 points \u00b7 bonus \u00b7 exclusive offer \u00b7 guaranteed incentive<\/p>

                        Explain why their input matters<\/h4>

                        your voice \u00b7 influence \u00b7 shape \u00b7 improve \u00b7 drive change \u00b7 direct feedback \u00b7 insight we rely on<\/p>

                        Show how it helps others<\/h4>

                        help others \u00b7 improve experiences \u00b7 better service \u00b7 future customers \u00b7 future patients \u00b7 community impact<\/p>

                        Target people who care about the topic<\/h4>

                        for [role] like you \u00b7 experts \u00b7 insiders \u00b7 power users \u00b7 engaged customers \u00b7 frequent users \u00b7 experienced professionals<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                        Make it Easy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                        • Offer a clear incentive<\/li>
                        • Explain why their input matters<\/li>
                        • Show how it helps others<\/li>
                        • Target people who actually care about the topic<\/li>
                        • If you tell me the kind of surveys you\u2019re running (customers, employees, patients, panelists, etc.), I can help translate these 5 into specific wording and incentive strategies.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                          Quick and Easy & Higher conversions, happier recipients<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                          Make it easy for your respondents to claim their incentive.\u00a0 Send a single gift card or give them recipients choice and curate a selection of cards to choose from \u2013 Reminders and post-claim follow-up messages assure that you AND your incentives are remembered!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                          \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"TruCentive\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                          \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Amazon\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                          \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Starbucks\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                          Provide Choice<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                          Offering a choice of reward options\u2014like a mix of popular gift cards\u2014respects the fact that not everyone loves the same brands (there are plenty of \u201cStarbucks haters,\u201d tea drinkers, and non\u2013coffee people out there). When participants can pick what fits their tastes and lifestyle, the incentive feels more personal and fair, not like a one-size-fits-all freebie they\u2019ll never use. That sense of control boosts satisfaction, reduces \u201cwasted\u201d rewards, and makes people more willing to take part again\u2014strengthening both your research and your relationship with them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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                          Automate<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                          Automating your reward process turns incentives from a manual headache into a smooth, reliable part of your program. Instead of tracking spreadsheets, chasing approvals, and sending gift cards one by one, rewards go out instantly and accurately when a survey is completed, a visit is finished, or a milestone is met. That means faster gratification for participants, fewer errors and delays, and full visibility into who was paid, when, and how. At scale, automation saves hours of admin time, tightens compliance and audit trails, and lets your team focus on running great research\u2014not running gift cards.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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                          If you have a program you would like to discuss or brainstorm new ways to motivate your prospects, customers, or partners, drop us a note. We’ve had the opportunity to run programs with a wide variety of organizations across many different industries.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                          Schedule a Demo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                          A short demo is the perfect way to show you how TruCentive can help you realize your rewards, gifts, or payout goals in a real-world scenario, building a complete project with everything from your logo, design options, and messaging to incentive selection, deliveries, and reminders.\u00a0<\/p>

                          When we’re done, you’ll:<\/p>

                          • Possess a solid grasp of constructing your project.<\/li><\/ul>
                            • Have a comprehensive understanding of best practices for incentive delivery.<\/li><\/ul>
                              • Learn the secrets of the incentives industry and the savings and advantages of utilizing TruCentive for your next program.\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                                <\/div>\r\n