Articles, guides, e-books, and more

Whether you’re an incentives marketing veteran or just getting started, use these rewards and incentives resources to keep your teams informed, engaged, and productive.

Using gift cards for employee rewards and incentives

One of the quickest and easiest ways to increase employee engagement is with rewards and incentive programs.

The Problem with Free Gift Card Delivery Services

What “free” delivery gift card services DON’T tell you.

7 ways “free” delivery incentive gift card services cost more and deliver less

4 Ways To Keep Remote Employees Engaged

Working remotely has its share of benefits, from wearing slippers to waking up later to saving money on commuting.

Six steps to event gamification

Event gamification has soared over the last two years as organizations re-engaged their prospects, customers, and employees with virtual events.

10 Ways Marketers are Improving Outcomes

Whether your sending incentives to acquire, engage, or retain  customers, getting the most for your incentive dollar is imperative.

Gift Card 
Delivery Tips & Tricks

Delivery success depends on more than the value of the gift card or selection of cards. Perceived value depends on the delivery impression and the redemption process. 

Economics of Gift Card Incentive Programs

Coffee with TruCentive – The economics of marketing, sales, and employee incentives and how to avoid some of the costly pitfalls.

The rewards of good health

It’s no secret — healthy employees are more likely to be productive employees – Healthy employees drive a healthy business.

Incentives in the Channel

Partners often need that extra little push to assure success via the channel.  From webinar attendance to 1:1 calls, learn the psychology of incentives and how to use them to improve existing channel programs.

Kate Farms Case Study

Kate Farms switches from physical gift cards to TruCentive digital delivery with a 271% increase in survey response rate over previous surveys

University of Chicago Case Study

How UChicago is using the TruCentive to streamline “thank you” rewards for online surveys

Enhancing Your Brand When Sending Incentives

Whether your sending incentives to acquire, engage, or retain  customers, getting the most for your incentive dollar comes down to three things.

TruCentive Product Brief

TruCentive is a single source platform to help organizations deliver and measure Rewards, Incentives and Payments to create memorable recipient experiences while building valuable, lasting relationships.

Using Incentives to Schedule more Meetings

Prospects often need that extra little push to encourage them to take a meeting. Use incentives for Webinars, 1:1 Meetings, and Trade Shows

Compensation for Clinical Trials

Compensation for research subjects in clinical trials is practice common and widely accepted, but best practices help determine when, why, and how.

Family House Case Study

Family House, located in San Francisco, CA, since 1981, serves as a home away from home for families of children with cancer and other life-threatening illnesses.

Healthy Behavior Incentives

Employers, insurers, and policymakers are learning to apply innovative efforts embracing incentives to improve each individual’s health and lifestyle

Improving Survey Response Rates

When conducting surveys, one of the biggest problems organizations face is low response rates. Learn how to increase survey response rates.

Ways Incentives Build Customer Loyalty in a Digital Era

Companies are rapidly losing out on traditional opportunities to establish customer loyalty.

7 Reasons to Adopt Incentives Automation

Incentive Platforms enable organizations to purchase and deliver gift cards, locked gift cards, and vouchers via SMS and email to build lasting relationships.

Neilson Sentiment Survey

Card-Carrying consumer perspectives on retail loyalty program participation and perks

TruCentive is an incentives delivery platform that helps you deliver over 2500 gift card options, virtual Visa cards, or vouchers in ways that enhance your brand and maximize ROI by returning 100% of unused incentives back to you. We hope you find these rewards and incentives  resources helpful

Surveys | Employee Incentives | Webinars | Reviews | Referrals | Beta Programs | Thank You | Clinical Trials | Trade Shows | Demos | Testimonials | Meetings