About Us

We are re-wiring the $300 Billion Dollar Business Incentive Fulfillment and Reward Delivery Industry

“TruCentive is transforming business gifting by removing hidden fulfillment costs and seamlessly blending automation, analytics, and personalization to enhance the perceived value of rewards, gifts, and incentives, making the process more efficient and impactful.” – Lori Laub, CEO

Founded in 2018, TruCentive is transforming the way organizations deliver rewards and incentives. As one of the most exciting players in the fintech space, we specialize in incentives automation, enabling organizations to instantly recognize and delight employees, prospects, customers, and even research participants—without waste. Our platform is reshaping the $300 billion incentives industry by offering a comprehensive solution to digitally curate, deliver, and monitor a wide range of incentives in real-time.

Why we're different

Unlike traditional incentive platforms that obscure the true costs of delivering gifts, rewards, payments, and incentives, TruCentive is committed to transparency. We return unclaimed deliveries within the timeframe you set, eliminating waste and ensuring you only pay for what is used. Unlike other providers that keep the breakage, inflate shipping fees, or add hidden margins to products, we keep things simple and upfront.

We charge a small delivery fee—no hidden costs. At TruCentive, we believe our business model should align with your goals, creating a win-win partnership. Traditional providers profit when recipients fail to claim their incentives, while TruCentive provides a fully customizable recipient experience, from the first SMS or email to automated reminders and follow-up messages post-claim. This way, you maximize memorability, engagement and satisfaction.

Return breakage, ship for free, and no markup

The industry average claim rates for gift cards is 68% according to Paytronix.

Email and SMS delivery with dynamic data and images

Full design capability of email and recipient pages

Fraud protection features including revokable deliveries

User-defined delivery expiration eliminates waste

Worldwide coverage in a single project

Full visibility to deliveries, claim rates, and funds usage

Digitally initiated incentives maximize sustainability

We're helping the world make digital rewards, marketing, and promotion programs better—and loving every second of it

Act with Heart

We’re passionate about each other, about our performance, and about our customers. We do the right thing, not always the easy thing—we find common ground through give-and-take.

Practice Considerate Communication

We communicate with intent, purpose, and transparency. We are all remote from someone else, and we are aware of how our actions impact others.

Act Humbly and Confidently

We’re approachable, accessible, and supportive. We act without ego or pretension, and express opinions with respect for one another’s perspectives.

Collaborate with Bias to Action

We do not fear failure, we use proper judgment, we are creative, and we pride ourselves on getting results. We understand the power of trust among our colleagues, our users, and our community.