“TruCentive is transforming business gifting by removing hidden fulfillment costs and seamlessly blending automation, analytics, and personalization to enhance the perceived value of rewards, gifts, and incentives, making the process more efficient and impactful.” – Lori Laub, CEO
Founded in 2018, TruCentive is transforming the way organizations deliver rewards and incentives. As one of the most exciting players in the fintech space, we specialize in incentives automation, enabling organizations to instantly recognize and delight employees, prospects, customers, and even research participants—without waste. Our platform is reshaping the $300 billion incentives industry by offering a comprehensive solution to digitally curate, deliver, and monitor a wide range of incentives in real-time.
Unlike traditional incentive platforms that obscure the true costs of delivering gifts, rewards, payments, and incentives, TruCentive is committed to transparency. We return unclaimed deliveries within the timeframe you set, eliminating waste and ensuring you only pay for what is used. Unlike other providers that keep the breakage, inflate shipping fees, or add hidden margins to products, we keep things simple and upfront.
We charge a small delivery fee—no hidden costs. At TruCentive, we believe our business model should align with your goals, creating a win-win partnership. Traditional providers profit when recipients fail to claim their incentives, while TruCentive provides a fully customizable recipient experience, from the first SMS or email to automated reminders and follow-up messages post-claim. This way, you maximize memorability, engagement and satisfaction.
The industry average claim rates for gift cards is 68% according to Paytronix.
Act with Heart
Practice Considerate Communication
Act Humbly and Confidently
Collaborate with Bias to Action
We do not fear failure, we use proper judgment, we are creative, and we pride ourselves on getting results. We understand the power of trust among our colleagues, our users, and our community.
The merchants represented are not sponsors of the rewards or are otherwise affiliated with TruCentive. The logos and other identifying marks attached are trademarks of and owned by each represented company and/or its affiliates. Please visit each company’s website for additional terms and conditions. TruCentive© 2025
