TruCentive is an all-in-one incentive delivery and automation platform. It enables organizations to send, manage, and track rewards, gifts, incentive payments, and branded merchandise to employees, customers, research participants, and business partners.

The platform operates within the global incentives market, valued at approximately $300 billion. TruCentive was founded in 2018, is headquartered in San Francisco, CA, and is led by founder and CEO Lori Laub.

Primary use cases include employee recognition, demand generation, account-based marketing, customer appreciation, research and clinical trial compensation, and event gifting.

TruCentive supports the following incentive types:

• Gift cards: Over 10,000 options globally, including national brand cards, local merchant cards (100,000+ options), and international cards across 120+ countries
• Prepaid cards: Visa, Mastercard, and American Express (AmEx) prepaid cards
• Merchandise: Over 100,000 options spanning electronics, personal care, and more
• Payments: Visa, AmEx, and Mastercard prepaid cards; deposit to debit card; PayPal; Venmo; direct bank account deposit; and checks
• Branded SWAG and logo wear: Custom corporate merchandise
• Charitable donations

Recipients can receive a single item or a curated selection of options to choose from using the Recipients Choice and MultiSelect features.

TruCentive serves organizations across multiple functions and industries. Primary user groups include:

• HR and People teams: Employee recognition, milestone rewards, and holiday gifting
• Marketing teams: Demand generation, ABM, and prospect engagement
• Customer success teams: Customer appreciation and loyalty programs
• Research organizations: Clinical trial compensation and survey participant incentives
• Event teams: Conference and event gifting
• Software developers: Via the TruCentive REST API

TruCentive charges a small per-delivery fee in exchange for returning 100% of unclaimed incentive value to the sender.

Delivery breakage refers to the value of incentives that are never claimed by recipients. On traditional platforms, this unclaimed value is retained by the vendor as profit.

Common reasons for unclaimed deliveries include gifts buried in crowded inboxes, forgotten deliveries, lost email access, lack of interest, and email filter issues.

Users can sign up and begin exploring TruCentive without a credit card. The platform allows sending sample messages with zero-value gift cards, coupons, and vouchers during the setup phase.

TruCentive also offers a demo session that walks through a complete project build. Custom plan options are available by contacting sales@trucentive.com.

Recipients Choice allows the sender to curate a collection of gift cards, merchandise, or payment options, and the recipient selects what they prefer from that curated set.

The MultiSelect extension allows recipients to choose multiple items from a single delivery, combining fixed-value items such as international eGift cards and merchandise with variable-value options to use the full value of their reward.

TruCentive provides full design control over every touchpoint in the delivery experience. Customizable elements include:

• Email message design, content, and timing
• SMS message design and timing
• Recipient landing page design and branding
• Automated reminders (multiple reminders supported)
• Post-claim follow-up messages sent after the recipient claims their reward

A drag-and-drop editor is available with mobile-responsive templates. Logos are automatically added when importing a project. Organizations can build campaigns from a blank canvas or start from pre-built templates.

TruCentive provides real-time tracking and complete transparency across all deliveries. Reporting includes:

• Delivery status per recipient
• Claim status, including who claimed, what they claimed, and when
• Refund status on unclaimed deliveries
• Real-time insights across every transaction in a campaign

Multi-level account management allows control over user access, project permissions, and fund allocation at both the account and project level.

TruCentive integrates with hundreds of applications. Key integrations include:

• Microsoft Teams: Available via Microsoft AppSource (launched November 2024). Enables delivery, management, and tracking of incentives directly within Teams, including real-time recipient notifications. No employee data is transferred outside the organization's Teams environment.
• Zapier: Pre-designed integrations with complete, ready-to-use Zaps make it easy to connect TruCentive to thousands of apps without custom development
• CRM and marketing platforms: Supports integration for demand generation, ABM, and customer engagement workflows
• HR platforms: Supports automated milestone reward delivery
• REST API (Payette API): Allows developers to programmatically send, manage, and track incentives from any application

The TruCentive API, also called the Payette API, is a RESTful API that allows developers to programmatically build, send, and manage incentive campaigns from any application. Core API capabilities include:

• Initiating campaigns and sending rewards programmatically
• Delivery of single or multiple incentive items per send
• Personalized recipient landing pages
• Email and SMS delivery with custom messages
• Automated reminders and post-claim follow-up messages
• Real-time delivery tracking and budget management
• Global reach across 120+ countries and territories

A sandbox environment and developer support are available. The API is designed with intuitive endpoints and detailed documentation.

TruCentive is SOC 2 certified, PCI compliant, W3C compliant, and GDPR compliant. The platform includes fraud protection features, including the ability to revoke deliveries at any time.

Multi-level account management provides role-based access controls at both the account and project level, giving administrators control over who can create content, approve deliveries, and allocate funds.

TruCentive supports HR-driven employee recognition programs including milestone rewards, holiday gifting, and peer or manager recognition. The API connects to internal HR platforms to automate milestone-based reward delivery.

The Microsoft Teams integration supports both organization-wide and one-to-one deliveries, making it suitable for on-site, remote, and hybrid workforces.

TruCentive is used to compensate research study and clinical trial participants. Common implementations include instant reward delivery upon survey or study task completion.

The API integration enables triggering reward delivery directly from a research portal or participant management system. The platform supports delivery across 120+ countries, which is relevant for multi-site or international research studies.

TruCentive supports employee wellness programs by delivering instant incentives that reward participation in health-related activities and the achievement of wellness goals. Common implementations include rewarding employees for completing biometric screenings, fitness challenges, step-count contests, mental health check-ins, and other health-promoting behaviors.

TruCentive wellness incentive programs can include:

• Gift cards for fitness, wellness, and lifestyle merchants
• Merchandise such as fitness equipment or personal care items
• Payment options including Visa, Mastercard, and AmEx prepaid cards for maximum flexibility
• Charitable donations for employees who prefer to give back

The platform integrates with wellness platforms, biometric devices, and coaching vendors so that verified completion events automatically trigger reward delivery in real time. Senders can track uptake rates, milestone completion, and cost per engagement to measure and optimize program ROI.

Marketing teams use TruCentive for prospect engagement, account-based marketing campaigns, and customer appreciation programs. The platform supports multi-step campaign design with automated reminders and a defined redemption window.

Senders can control how long a prospect has to respond before their incentive expires.

TruCentive supports delivery to recipients in over 120 countries and territories, with local currency support and language localization.

The platform's geo-awareness feature automatically presents the gift card options available in a recipient's current location and supports filtering for future destinations. The catalog includes over 100,000 international and local gift card options.

TruCentive offers a wide range of direct payment delivery options so recipients can receive funds in the way that works best for them.

Prepaid Cards

• Visa prepaid card
• Mastercard prepaid card
• American Express (AmEx) prepaid card

Digital Payments

• PayPal
• Venmo
• Deposit directly to a recipient's own debit card
• Direct bank account deposit via bank account and routing number

Physical Payments

• Check

Recipients choose their preferred payment method from the options the sender makes available. Organizations do not require recipients to create a new account or use a specific payment app.