Incentive Insights

Welcome to Incentive Insights 2025, your go-to resource for all things related to strategic incentives. From crafting effective research compensation plans to designing impactful employee engagement programs, we explore how incentives drive results and build stronger relationships. Whether you’re looking for industry trends, creative ideas, or actionable tips, we’ve got you covered with insights that inspire and empower success.

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Two happy HR professionals who read the TruCentive Incentive Insights blog.
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Frustrated program manager reviewing the amount of unclaimed gift cards in his latest program

The Real Economics of Gift Cards

Gift cards have become a cornerstone of the incentive, payments, and rewards industry, yet their financial dynamics are often misunderstood. This lack of clarity is largely due to the limited transparency provided by most gift card delivery vendors.

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collaboration in the office Retention and Engagement Starts Here

Retention and Engagement Starts Here

Engaging and retaining employees is essential for the success of any organization. Keeping top talent and qualified employees onboard comes with big perks, like reducing the endless cycle of recruiting, onboarding and training new hires.

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Happy employees clapping after another message of gratitude and appreciation

Small Acts, Big Impact:

Gratitude and appreciation are powerful tools that positively influence employee well-being and enhance the success of your organization.
Employees that feel appreciated report being more engaged and motivated, which adds to productivity and an increase in job satisfaction.

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T-Mobile campaign email sample congratulating a winner. Agencies Need Incentive Automation to deliver large volumes of rewards to drive demand.

Why Agencies Need Incentive Automation to Stay Competitive

Whether it’s brand awareness and engagement, market research, or customer acquisition, the need to stand out, save time, and maximize impact is greater than ever. Incentive automation platforms are emerging as game-changing tools that allow agencies to streamline operations, enhance client satisfaction, and drive measurable outcomes.

Agencies Need Incentive Automation – Think Marketing Automation for Incentives.

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Study participants around a table. They need diverse research compensation options.

Diverse Compensation Choices for Research

Research studies play a vital role in advancing knowledge, improving healthcare, and driving innovation across industries. To achieve accurate, reliable, and inclusive results, researchers depend on the participation of diverse populations. However, one crucial aspect often overlooked in fostering participation is the structure of research compensation. Offering a variety of payout options for research compensation is not just a matter of convenience but a fundamental step in promoting equity, inclusivity, and ethical research practices.

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