SOC2 TYPE II Certified · HIPAA · PCI DSS · WC3 (WCAG) 3.0
Unclaimed rewards returned to you — most customers save 23% vs. “free” delivery platforms
Support | 415-386-8600
SOC2 TYPE II Certified · HIPAA · PCI DSS · WC3 (WCAG) 3.0
Unclaimed rewards returned to you — most customers save 23% vs. “free” delivery platforms
Support | 415-386-8600
TruCentive delivers branded rewards and incentives via email, SMS, USPS, and Microsoft Teams; and automatically returns every unclaimed dollar to you. Built for HR, marketing, research, clinical, sales, agencies, and wellness.
Automate recognition, milestones, and wellness rewards for employees. Unclaimed funds are fully refunded — no more wasted budget.
More Incentive Options
TruCentive offers an all-in-one platform with the most extensive selection of gift cards, merchandise, payments, and SWAG options. Create a personalized collection and let your recipients decide what suits them best!
Eliminate Waste
TruCentive automatically refunds unclaimed deliveries within your specified timeframe. Say goodbye to concerns about forgetful recipients, lack of interest, or lost email access!
Design Control
Take full control of your design with TruCentive. Start from scratch or customize our ready-to-send projects. Tailor every detail of your deliveries, including emails, SMS messages, recipient choice pages, reminders, and follow-up messages.
Complete Transparency
TruCentive ensures complete transparency with detailed tracking of deliveries, claims, and refunds, offering real-time insights and reporting for seamless oversight and reporting on every transaction.
One platform, every use case
Every audience, every delivery type, every budget — with full refunds on unclaimed rewards.
Referrals, reviews, webinar incentives, and lead generation — with built-in reminders and follow-up.
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HIPAA-compliant participant compensation for trials, study visits, and milestones — tracked and auditable.
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UX research, surveys, focus groups, and academic studies — pay participants globally, instantly.
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Recognition, milestones, anniversaries, wellness, and training completion — automated and waste-free.
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SPIFFs, partner programs, and distributor incentives tied to real results — nothing wasted.
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Manage incentive programs across multiple clients from one platform — branded and billed separately.
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Reward employees for fitness goals, mental health check-ins, and preventive care — with choices they actually want.
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31.9% of digital awards, gifts, and incentives went unclaimed in 2025.
Unlike other incentive automation platforms, TruCentive charges a small delivery fee and automatically returns the value of unclaimed incentives to your account. That means you’re likely paying more than 20% for your “free delivery.”
Know the Who, What, and When of every delivery. Don’t let your setbacks drive your incentive providers’ profitability. We believe in win-win relationships.
Read some of the most asked questions around TruCentive. If you cannot find your answer, reach out to us using the chat in the bottom-right corner!
TruCentive is an all-in-one incentive delivery platform that enables organizations to automate the delivery of gift cards, merchandise, payments, and SWAG to employees, customers, prospects, and research participants. Founded in 2018, TruCentive is reshaping the $300 billion corporate incentives industry by replacing hidden-cost legacy models with transparent, transaction-based pricing. The platform handles everything from email and SMS delivery to automated reminders, post-claim follow-up messages, and real-time reporting so you can focus on results, not logistics.
TruCentive is built for HR, marketing, sales, and research teams at organizations of any size that need a reliable, scalable way to deliver incentives. Whether you are running employee engagement programs, demand generation campaigns, customer loyalty programs, market research surveys, clinical trials, webinars, referrals, trade shows, or product beta programs, TruCentive gives you the tools to deliver meaningful recognition efficiently and without waste.
TruCentive integrates with hundreds of applications through native connectors and its RESTful API. Whether you are using a CRM, marketing automation platform, HR system, or a custom-built application, TruCentive embeds directly into your existing workflows.
Most incentive platforms advertise free delivery but profit silently from unclaimed rewards, a practice known as delivery breakage. The industry average claim rate for gift cards is 68%, meaning up to 32% of your incentive budget can disappear without a single recipient benefiting. TruCentive charges a small, transparent delivery fee and returns 100% of the value of every unclaimed incentive back to your account. On average, TruCentive customers save 23% compared to platforms that use the breakage model. Beyond pricing, TruCentive offers the industry’s most extensive incentive catalog, the most flexible delivery and design tools, and a business model that is fully aligned with your success.
TruCentive offers the most extensive incentive catalog in the industry. You can choose from over 100,000 international and local gift card options spanning 120 countries, 85,000+ local merchant gift cards, and over 10,000 merchandise items ranging from personal care to technology. Payment options include PayPal, Venmo, Deposit to Debit Card, Deposit to Bank Account, Checks and virtual Visa, MasterCard, and AMEX prepaid cards. You can also deliver branded SWAG and Logowear where recipients choose their own size and shipping address, eliminating the waste of pre-ordered inventory.
You have complete control. TruCentive’s drag-and-drop editor lets you design every element of the recipient journey including the initial email, SMS message, recipient choice landing page, automated reminders, and post-claim follow-up messages. You can start from a blank canvas or customize one of TruCentive’s pre-built, mobile-responsive templates. Your logo is applied automatically. Each message, reminder, and landing page can be uniquely designed within a single program, giving you the ability to vary your approach and maximize engagement throughout the campaign.
TruCentive offers four pricing tiers designed to meet your specific program. All but Free Delivery return 100% of the value of your unclaimed deliveries at the expiration date you set.
TruCentive charges a small, transparent delivery fee per incentive sent, typically 6% on volume plans, and automatically returns 100% of the value of any unclaimed deliveries to your account within your specified timeframe. There are no hidden fees, no markups on incentive values, and no breakage revenue built into the model. You load funds into your account, send incentives, and any amount not claimed by recipients is returned to you in full. In 2025, TruCentive returned over four million dollars in unclaimed incentive value back to its customers.
Traditional incentive platforms advertise free delivery but generate revenue from delivery breakage, the portion of incentives that recipients never claim. Because the industry average claim rate for gift cards is only 68%, platforms that retain unclaimed funds are effectively charging organizations an invisible 20% to 32% on every campaign. That cost is invisible on your invoice but very real on your budget. TruCentive flips this model entirely. By charging a small delivery fee and returning all unclaimed value, TruCentive’s business interests are directly aligned with yours. The platform has every incentive to help you achieve high claim rates, not low ones. Most TruCentive customers save an average of 23% compared to platforms that use the breakage model, even after TruCentive’s delivery fees are factored in.
TruCentive delivers incentives via Microsoft Teams or email and SMS, or both simultaneously. Every delivery includes dynamic data and image personalization so recipients receive a message that feels relevant to them. You can schedule deliveries in advance, trigger them through API integrations, or send them immediately. Automated reminders are sent on a schedule you define, and a post-claim follow-up message can be configured to continue engagement after the incentive is redeemed. Recipients claim their incentive through a branded landing page that you design.
TruCentive provides complete, real-time transparency on every delivery. You can see exactly who claimed an incentive, what they claimed, and when they claimed it. Detailed reporting covers deliveries sent, deliveries claimed, amounts refunded, and campaign-level performance across programs. Unlike platforms that obscure claim data because their revenue depends on unclaimed deliveries, TruCentive provides full visibility because its success is tied directly to yours. Multi-account reporting is available on the Enterprise plan for organizations managing multiple brands or divisions.
Begin with our expertly crafted templates, or unleash your creativity from a blank canvas! Create stunning deliveries that delight!
You have total command. Customize the design, content, and timing for each Email, SMS, and reminder to your liking. Even add a follow-up message after your recipient has claimed their reward, incentive or gift!
Incentive Automation combined with complete turn-key projects let’s you launch programs in minutes. Learning from thousands of campaigns, we’ve built projects complete with incentives, messaging, and reminders. Your logo is automatically added on import, just add recipients and send!
Send rewards instantly via text message with secure, mobile-friendly delivery that reaches recipients wherever they are. SMS delivery improves engagement rates, accelerates redemption, and provides a convenient option for participants, employees, or customers who prefer mobile-first communication.
Send your rewards via SMS, email, or both simultaneously!
Deliver incentives through branded email notifications with customizable messaging, clear redemption instructions, and automated tracking. Email distribution offers a familiar, scalable channel for reward delivery while maintaining full visibility into opens, clicks, and claim status.
Complete control let’s you maintain brand consistancy.
Generate secure bulk distribution links for large-scale incentive campaigns, allowing organizations to distribute rewards efficiently across events, promotions, or research programs. Perfect for high-volume deployments where flexibility and speed are essential.
Links contain your messaging, may be personalized, and can include one or more selections to choose from.
Enable reward delivery directly within Microsoft Teams to engage employees and participants in the tools they already use every day. Seamlessly embed incentives into collaboration workflows, recognition programs, and internal engagement initiatives without leaving the Teams environment.
Connect TruCentive directly to your existing systems with a flexible Integration API built for automation and scale. Trigger reward delivery from your CRM, survey platform, HRIS, clinical systems, or custom applications to create seamless, embedded incentive workflows.
Bruce Rogers – Senior Contributor
I write about innovative founding CEOs.
Incentives that inspire action and reward what matters most
Whether for employees, customers, or research participants, TruCentive makes engagement easy, scalable, and meaningful.
Support ethical, equitable research by compensating participants promptly for their time and expenses.
Deliver reimbursement and compensation for study visits, milestones, travel, or participation without administrative friction.
Clinical trials, research trials, academic studies
Recognize contributions, milestones, and everyday wins with incentives employees actually value.
From spot awards to structured recognition programs, flexible rewards reinforce appreciation and support retention and morale.
Employee appreciation, gratitude, wellness programs, milestones, training completion.
Strengthen relationships by rewarding customers for actions that matter most. Incentives can turn feedback, referrals, reviews, and service recovery moments into positive, memorable brand experiences.
Referral programs, reviews, loyalty campaigns, customer thank-you initiatives
Increase completion rates by delivering incentives immediately after surveys or feedback activities. Offer recipients meaningful choice with digital gift cards, merchandise, or payments that work globally and arrive instantly.
Surveys, customer feedback, user and market research, NPS (net promoter score) programs.
Motivate sales teams, partners, and distributors with rewards tied to performance and progress.
Flexible incentives drive sales across pipeline activity, training, demos, and closed deals.
Partner programs, SPIFFs (sales performance incentive funds), sales and distributor contests
Support agencies managing incentives on behalf of clients with streamlined workflows and branded delivery.
Maintain consistency, visibility, and control while scaling programs across multiple clients or campaigns.
Marketing agencies, research firms, HR consultants, incentive management providers
Celebrate key moments with timely, meaningful incentives designed to support engagement, well-being, and recognition across teams and locations..
Curated reward options keep programs fresh and inclusive.
Holiday gifting, wellness challenges, company events, cultural observances
Encourage participation and completion of learning and certification programs by rewarding progress and achievement.
Incentives reinforce skills development while keeping learners motivated and engaged.
Compliance training, professional development, certification programs, onboarding
Sending rewards and incentives shouldn’t be this hard.
But for most organizations, it is. You’ve got one vendor for gift cards, another for merchandise, a spreadsheet tracking who claimed what, and someone on your team manually chasing down the rest. And after all that effort, you still don’t have a clear picture of what’s working.
Then there’s the part nobody in this industry likes to talk about. When a recipient doesn’t claim their reward, that money doesn’t come back to you. It just quietly disappears. The platforms call it breakage. We call it what it is — a hidden cost that can run 20 to 32 percent of everything you spend.
Most companies don’t find out until they do the math. And by then, they’ve been running programs that way for years.
We built TruCentive to do things differently. One platform where you can design, send, and track every reward — gift cards, merchandise, payments — with your brand on every touchpoint. Automated reminders so nothing slips through. And when a reward goes unclaimed, 100 percent of that value comes straight back to your account.
Transparent pricing. No breakage. No mystery.
Companies like Dell, Microsoft, and T-Mobile run their programs on TruCentive. Not because we oversold them, but because we showed them exactly what the old way was costing them.
Recognition should feel good on both sides. We’re here to make sure it does.
Lori Laub
Co-founder & CEO, TruCentive
