Home » Platform » Campaign Builder

PLATFORM / CAMPAIGN BUILDER

Drag-and-drop email and SMS design with full brand control

Design the complete recipient journey — delivery email, SMS message, reminder schedule, and post-claim follow-up — without any code. Start from a template or build from scratch. Your logo is applied automatically.

pre-built campaign templates for recognition, research, marketing, and sales

0 +

faster campaign setup vs. building email and SMS separately across tools

0 x

brand-controlled output — logo, colours, and fonts locked from deviation

0 %

Campaign builder

Every campaign, completely yours

Select any option to see how it works. Every dimension is independently configurable.

Incentives

Cards, merch, payments

Claim alerts

Real-time notifications

Expiry period

1 to 365 days

Post-claim

Thank-you messages

Your

campaign

native Elementor version

Email & SMS

Branded messages

Recipient page

Custom claim portal

Reminders

Up to 5 follow-ups

7 ways to make every campaign exactly right

This version is built with native Elementor containers, headings, text, and divider widgets so it imports as a true Elementor section template.

Incentive selection

Choose from 100,000+ gift card brands, physical merchandise, virtual Visa/Mastercard, SWAG, PayPal, Venmo, and paper checks. Create a curated MultiSelect collection so recipients pick what they want — or lock it to one specific reward.

✓ Unclaimed value returned automatically. Covers 250+ countries.

Email & SMS creation

Build custom-branded HTML emails sent from your own domain, logo, and colour palette. Compose personalised SMS messages with merge fields for any custom data field.

✓ Custom sender domain on Essentials and Enterprise plans.

Recipient claim page

Design the page recipients land on to claim. Add your logo, a thank-you message, brand colours, and instructions.

✓ Password-protected deliveries on Essentials and Enterprise.

Automated reminders

Set up to 5 reminder messages that trigger on a schedule you define. Recipients who have already claimed are automatically excluded.

✓ Pay as You Go: 3. Essentials: 5. Enterprise: unlimited.

Campaign builder

Every campaign, completely yours

Select any option to see how it works. Every dimension is independently configurable.

Select an option

7 ways to make every campaign exactly right

Click any node in the diagram to learn how each dimension of your campaign can be configured independently of the others.

WHAT YOU CAN BUILD

Every campaign type supported

The Campaign Builder handles every incentive delivery format from a single editor — regardless of your program type or audience.

Marketing campaigns

Referral rewards, webinar attendance incentives, and review request campaigns — fully designed and automated from a single builder.

Marketing

Referrals

Market research incentives

Survey participant compensation sent at scale with compliant, branded delivery pages. Dynamic fields personalise every message.

Research

Surveys

Marketing campaigns

Referral rewards, webinar attendance incentives, and review request campaigns — fully designed and automated from a single builder.

Marketing

Referrals

Agency multi-client

Manage multiple brand kits from one agency account. Each client campaign is fully isolated with its own brand, recipients, and reporting.

Agency

Multi-brand

Clinical trial delivery

HIPAA-compliant delivery pages for research participant compensation — with de-identified design options built in.

Clinical

HIPAA

Sales and channel SPIFFs

Partner incentives and sales performance bonuses delivered via email or SMS with custom branded messaging.

Sales

Channel

DESIGN PRINCIPLES

What makes the Campaign Builder different

Every recipient touchpoint in one editor

Most tools require separate platforms for email, SMS, landing pages, and follow-up messages. TruCentive’s Campaign Builder handles all four from a single canvas — brand changes propagate across every touchpoint at once.

Delivery email, SMS, claim page, and follow-up in one project

Brand changes apply globally across all touchpoints

Preview every step before sending

Full brand control — locked, not suggested

Brand guidelines are enforced at the platform level. Your logo, approved colour palette, and font choices are uploaded once and applied automatically to every template.

Built for non-technical users

The Campaign Builder is designed for HR managers, marketing coordinators, and research operations teams — not developers. No HTML, CSS, or design background required.

FEATURE DETAIL

Campaign Builder feature breakdown

Drag-and-drop email and SMS editor

Move content blocks, swap images, and reorder sections without touching code. The editor produces mobile-optimised output for email and correctly formatted SMS output simultaneously, from the same design session.

Block-based email editor with section reordering
SMS editor with character count, link preview, and personalisation fields
Real-time mobile and desktop preview for email
Dynamic fields for recipient name, reward value, expiry date, and claim link

Brand kit and asset management

Upload your logo, the platform applies them automatically to every template. Shared asset libraries eliminate version drift across campaigns.

Logo auto-applied to every template
Approved colour palette and typography enforced
Shared image and copy asset library across your account
Multi-brand support for agencies — separate brand kits per client

Template library

Start from 80+ pre-built campaign templates for the most common incentive program types — recognition, research compensation, referral rewards, sales SPIFFs, and more.

80+ templates across HR, marketing, research, clinical, and sales
Each includes email, SMS, claim page, and reminder message designs
Fully editable — customise any element without restriction
Save your own templates for future reuse

Recipient claim page design

The claim page is where the recipient experiences your brand most directly. Design every element with the same drag-and-drop tools used for email.

Fully branded claim page matching your email design
Supports single-incentive and MultiSelect delivery formats
Mobile-first — loads correctly on any device
Custom confirmation message and post-claim redirect URL

Start designing your first campaign

No design skills needed. No credit card required. Start from a template and have your first campaign ready to send in under 30 minutes.