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TruCentive gives advertising agencies, marketing firms, and PR agencies the tools to design, deliver, and manage incentive and reward programs for multiple clients from a single platform — with separate billing, branded delivery, and robust reporting to prove program success.
Agencies can harness the irresistible appeal of gift cards, merchandise, and SWAG to create turnkey, compelling programs that drive the outcomes their clients need — lead generation, client retention, event attendance, and goodwill. TruCentive makes it easy to manage these programs at scale, across multiple clients, with branded delivery and full financial transparency that makes your agency look brilliant.
Use cases
TruCentive supports the full range of agency incentive programs from a single platform — across all your clients, all branded separately, with full financial transparency.
Power your clients’ lead generation campaigns with incentives that turn cold outreach into warm conversations. Gift card offers dramatically increase demo bookings, meeting acceptance, and top-of-funnel engagement.
Demo acceptance giveawaysPipeline nurturingSales funnel incentivesInstant digital delivery
Increase survey completion rates for your clients by delivering a reward immediately after submission. Works for NPS programs, customer feedback, UX research, and market research studies run on behalf of clients.
NPS programsCustomer feedbackUX researchPost-submission delivery
Drive attendance and reduce no-show rates with lunch-and-learn incentives, webinar rewards, and post-event thank-you gifts. Offer dining, entertainment, or retail gift cards that make the event more memorable.
Webinar incentivesLunch-and-learn rewardsEvent attendancePost-event thank-you
Run social media contests and sweepstakes on behalf of your clients with instant digital prize delivery. TruCentive handles reward fulfillment so your team stays focused on creative and strategy.
Contest prize deliverySweepstakes fulfillmentUGC campaignsSocial engagement
Strengthen your clients’ relationships with their customers through thoughtful, branded reward programs. Service recovery gifts, loyalty rewards, and VIP appreciation programs — all managed from one platform.
Service recoveryLoyalty rewardsVIP appreciationCustomer goodwill
Manage all client programs from a single TruCentive account. Each client gets separate branding, fund allocation, billing, and access — with cross-account reporting so you can demonstrate ROI across your full book of business.
Separate client billingPer-client brandingCross-account reportingRole-based access
Three principles
The best agency incentive programs share three foundations. TruCentive is built to support all three across every client program you run.
Recipients engage more when they decide what they want. A curated mix of gift cards, SWAG, and merchandise drives higher claim rates and stronger brand impressions than a single fixed reward — regardless of which client or campaign the program is for.
The best incentive programs feel like an extension of the campaign. TruCentive gives agencies complete design control over every email, SMS, recipient choice page, reminder, and post-claim follow-up — so the incentive reinforces the client’s message and brand.
Unclaimed incentives are money left on the table — your client’s table. TruCentive’s automated delivery, timed reminders, and 100% refund on unclaimed rewards mean every dollar in the client’s budget is working. This is a meaningful differentiator you can show in your next pitch.
Platform features
Design, deliver, and report on incentive programs across your entire client roster — without juggling multiple platforms or managing reward inventory.
Manage all client programs from a single TruCentive account with full separation between clients. Each client’s funds, branding, and recipient data are kept completely separate. Role-based access lets you control who on your team can access which client account.
Design the full recipient journey — email, SMS, recipient choice page, automated reminders, and post-claim follow-up — with complete brand control. Your client’s logo is applied automatically. Start from a pre-built template for their use case or build from scratch.
Set a reminder schedule once per campaign and TruCentive handles everything. Reminders automatically stop when the recipient claims — so your client never sends a reminder to someone who has already received their reward. Expiry rules return unclaimed budget on your timeline.
TruCentive provides real-time visibility into every delivery, claim, and refund. Share program performance reports directly with clients as proof of campaign ROI. Enterprise includes cross-account reporting so you can see performance across all client programs from one dashboard.
Incentive catalog
Mix and match reward types to fit any client campaign — from product launches to trade shows to referral drives. Recipients choose what they want, which drives higher claim rates and stronger brand impressions than a fixed gift.
Common questions
Other TruCentive solutions
Get started
Book a free design session and leave with a complete, client-ready project — their logo, their recipient list, their reward selections. Ready to send or ready to pitch. No credit card required.
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