SOC2 TYPE II Certified · HIPAA · PCI DSS · WC3 (WCAG) 3.0
Unclaimed rewards returned to you — most customers save 23% vs. “free” delivery platforms
Support | 415-386-8600
SOC2 TYPE II Certified · HIPAA · PCI DSS · WC3 (WCAG) 3.0
Unclaimed rewards returned to you — most customers save 23% vs. “free” delivery platforms
Support | 415-386-8600
Increase survey completion, referrals, reviews, webinar attendance, and lead generation with immediate, automated reward delivery. TruCentive returns 100% of unclaimed incentive value to your account — no breakage, no hidden costs.
Marketing incentives work best when they are attractive to the recipient, relevant to the moment, and tied to a measurable outcome. TruCentive gives your team the tools to design, automate, and track every program — while keeping 100% of unclaimed budget in your account.
Use cases
TruCentive supports the full range of marketing incentive programs from a single platform. Build once, automate the delivery, and get unused budget back automatically.
Increase survey completion rates by delivering a reward immediately after submission. Works for NPS programs, customer feedback, UX research, and market research studies.
NPS programsCustomer feedbackUX researchMarket research
Reward customers and employees for referrals that result in qualified introductions or closed business. Automated delivery removes the manual follow-up from your workflow.
Customer referralsEmployee referralsB2B introductionsPartner referrals
Prompt recent purchasers or customers to leave a review on Google, G2, Capterra, or Trustpilot by offering a meaningful reward delivered immediately after they submit.
Google reviewsG2 and CapterraTrustpilotProduct reviews
Drive registration and show-up rates for webinars, virtual events, and in-person sessions. Deliver rewards at registration, attendance, or after a follow-up action.
Webinar registrationEvent attendanceShow-up incentivesPost-event surveys
Incentivize prospects to complete a demo request, download a guide, or attend a product tour. Automated follow-up reinforces the next step in the buying journey.
Demo requestsContent downloadsProduct toursMeeting bookings
Engage booth visitors, conference attendees, and event prospects with on-the-spot reward delivery via SMS or QR code. No inventory, no shipping, no waste.
Booth engagementBadge scansOn-site activationPost-show follow-up
Three principles
The best incentive programs are built on three foundations. TruCentive is designed to support all three.
Incentives should match the audience and the action being rewarded. A $10 gift card for completing a 30-second survey is highly attractive. The same amount for scheduling a 45-minute demo is less so. TruCentive lets you set different reward values and types for different campaigns.
Recipients need to know a reward exists and how to claim it. TruCentive's branded email and SMS delivery, automated reminders, and mobile-optimized claim pages ensure the reward is visible, accessible, and easy to redeem — on any device.
A marketing incentive program should have a clear objective — survey completions, referrals generated, reviews submitted — and reporting that shows actual results. TruCentive provides real-time tracking of every delivery, claim, and refund.
Platform features
Design, send, and track campaigns without engineering resources. TruCentive connects to the tools you already use.
Campaign builder
Design the full recipient journey — initial delivery email, SMS, reminder schedule, and post-claim follow-up — without any code. Start from a template or build from scratch. Your logo is applied automatically.
Automation and reminders
Set a reminder schedule once and TruCentive handles everything. Reminders automatically stop when the recipient claims — so you never send a reminder to someone who has already engaged. Expiry rules return unclaimed value on your timeline.
Integrations
Connect TruCentive to your CRM, marketing automation platform, or custom application via the RESTful API or native connectors. Send incentives automatically when a contact completes a survey, submits a demo request, or reaches any defined milestone.
Reporting and analytics
TruCentive shows you exactly who received a reward, who claimed it, what they claimed, and when. Real-time dashboards give your team campaign-level performance data. Unlike platforms that profit from breakage, TruCentive has every incentive to show you what is actually happening.
Incentive catalog
Recipients choose what they actually want — increasing claim rates and making the reward feel more meaningful. TruCentive offers the most extensive incentive catalog in the industry.
50,000+ brand options globally. Recipients choose the retailer, restaurant, or service they prefer.
Virtual Visa, Mastercard, Amex, PayPal, Venmo, ACH deposit, and mailed check. Works globally in 300+ countries.
85,000+ items including branded logowear. Recipients choose size and shipping address — no pre-ordered inventory.
100,000+ local merchants selectable by zip code. Ideal for event-based campaigns and regional marketing programs.
MultiSelect delivery lets recipients choose from a curated mix you define — all at full delivery value with no markup.
Common questions
TruCentive supports survey incentives, referral programs, review campaigns, webinar attendance rewards, lead generation incentives, event promotions, and content download follow-ups. Any marketing program that benefits from rewarding prospect or customer action can be run on TruCentive.
TruCentive sends automated reminder emails or SMS messages on a schedule you define. Reminders automatically stop as soon as the recipient claims their reward. The industry average claim rate for digital incentives is 68%, and automated reminders consistently move rates above that benchmark.
Yes. TruCentive integrates with HubSpot, Salesforce, Zapier, and 1,000+ other applications via its RESTful API and native connectors. This allows you to trigger incentive delivery directly from your CRM or marketing automation platform based on any defined condition.
TruCentive automatically returns 100% of the value of every unclaimed incentive to your account at the expiration date you set. In 2025, 32% of digital rewards went unclaimed industry-wide. Platforms that keep that value are effectively charging an invisible 20-32% fee on every campaign.
Gift cards remain the most versatile marketing incentive because recipients choose the brand they prefer. Prepaid virtual cards work well for global programs. For higher-value conversions, merchandise with recipient-chosen sizing and shipping eliminates logistical waste while creating a memorable brand moment.
TruCentive provides real-time reporting showing exactly who received a reward, who claimed it, what they claimed, and when. You can also see unclaimed deliveries and the amount being held before the expiration date. This level of transparency is possible because TruCentive’s business model is not dependent on recipients failing to claim.
TruCentive supports HR, sales, research, clinical, and agency programs on the same platform.
Get started
Book a free design session and leave with a complete, branded campaign — your logo, your recipient list, your incentive selections — ready to send.
