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Unclaimed rewards returned to you — most customers save 23% vs. “free” delivery platforms 

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Solutions / Agencies

One platform for every client's incentive program

TruCentive gives advertising agencies, marketing firms, and PR agencies the tools to design, deliver, and manage incentive and reward programs for multiple clients from a single platform — with separate billing, branded delivery, and robust reporting to prove program success.

23%
average savings for clients vs. platforms that keep unclaimed reward value
100%
of unclaimed rewards returned to the client's account — not kept by the platform
1,000+
app integrations including HubSpot, Salesforce, Marketo, and Zapier

Agencies can harness the irresistible appeal of gift cards, merchandise, and SWAG to create turnkey, compelling programs that drive the outcomes their clients need — lead generation, client retention, event attendance, and goodwill. TruCentive makes it easy to manage these programs at scale, across multiple clients, with branded delivery and full financial transparency that makes your agency look brilliant.

Use cases

Programs agencies use TruCentive to power

TruCentive supports the full range of agency incentive programs from a single platform — across all your clients, all branded separately, with full financial transparency.

Lead generation

Power your clients’ lead generation campaigns with incentives that turn cold outreach into warm conversations. Gift card offers dramatically increase demo bookings, meeting acceptance, and top-of-funnel engagement.

Demo acceptance giveawaysPipeline nurturingSales funnel incentivesInstant digital delivery

Survey and feedback campaigns

Increase survey completion rates for your clients by delivering a reward immediately after submission. Works for NPS programs, customer feedback, UX research, and market research studies run on behalf of clients.

NPS programsCustomer feedbackUX researchPost-submission delivery

Event and webinar attendance

Drive attendance and reduce no-show rates with lunch-and-learn incentives, webinar rewards, and post-event thank-you gifts. Offer dining, entertainment, or retail gift cards that make the event more memorable.

Webinar incentivesLunch-and-learn rewardsEvent attendancePost-event thank-you

Social media contests

Run social media contests and sweepstakes on behalf of your clients with instant digital prize delivery. TruCentive handles reward fulfillment so your team stays focused on creative and strategy.

Contest prize deliverySweepstakes fulfillmentUGC campaignsSocial engagement

Client retention and goodwill

Strengthen your clients’ relationships with their customers through thoughtful, branded reward programs. Service recovery gifts, loyalty rewards, and VIP appreciation programs — all managed from one platform.

Service recoveryLoyalty rewardsVIP appreciationCustomer goodwill

Multi-client management

Manage all client programs from a single TruCentive account. Each client gets separate branding, fund allocation, billing, and access — with cross-account reporting so you can demonstrate ROI across your full book of business.

Separate client billingPer-client brandingCross-account reportingRole-based access

Three principles

What makes an agency incentive program work

The best agency incentive programs share three foundations. TruCentive is built to support all three across every client program you run.

01

Make it a choice

Recipients engage more when they decide what they want. A curated mix of gift cards, SWAG, and merchandise drives higher claim rates and stronger brand impressions than a single fixed reward — regardless of which client or campaign the program is for.

  • → 100,000+ reward options recipients actually want
  • → Gift cards, payments, merch, and SWAG
  • → MultiSelect lets recipients pick their preference
  • → Higher claim rates than fixed gift programs
02

Match your creative

The best incentive programs feel like an extension of the campaign. TruCentive gives agencies complete design control over every email, SMS, recipient choice page, reminder, and post-claim follow-up — so the incentive reinforces the client’s message and brand.

  • → Full brand control per client program
  • → Drag-and-drop email and SMS editor
  • → Custom recipient choice pages
  • → Mix and match reward types per campaign
03

Eliminate the waste

Unclaimed incentives are money left on the table — your client’s table. TruCentive’s automated delivery, timed reminders, and 100% refund on unclaimed rewards mean every dollar in the client’s budget is working. This is a meaningful differentiator you can show in your next pitch.

  • → 100% of unclaimed rewards returned to client
  • → Automated reminders maximise claim rates
  • → Full financial transparency for client reporting
  • → ~6% delivery fee vs. 20–32% breakage elsewhere

Platform features

Built for agencies managing programs at scale

Design, deliver, and report on incentive programs across your entire client roster — without juggling multiple platforms or managing reward inventory.

Multi-client management

Manage all client programs from a single TruCentive account with full separation between clients. Each client’s funds, branding, and recipient data are kept completely separate. Role-based access lets you control who on your team can access which client account.

  • · Separate fund allocation per client
  • · Per-client branding and domain sending
  • · Role-based access controls per account
  • · Enterprise: cross-account reporting across all clients

White-label campaign builder

Design the full recipient journey — email, SMS, recipient choice page, automated reminders, and post-claim follow-up — with complete brand control. Your client’s logo is applied automatically. Start from a pre-built template for their use case or build from scratch.

  • · Client-branded emails from client's domain
  • · Custom SMS with client branding
  • · Branded recipient choice pages
  • · Pre-built templates for lead gen, events, surveys, and more

Automation and reminders

Set a reminder schedule once per campaign and TruCentive handles everything. Reminders automatically stop when the recipient claims — so your client never sends a reminder to someone who has already received their reward. Expiry rules return unclaimed budget on your timeline.

  • · Custom reminder cadence per campaign
  • · Auto-stop on claim — no over-reminding
  • · Typical cadence: Day 0, Day 1, Day 5, Day 15, final 5 days before expiry
  • · Expiry rules return unclaimed value to client budget

Client reporting

TruCentive provides real-time visibility into every delivery, claim, and refund. Share program performance reports directly with clients as proof of campaign ROI. Enterprise includes cross-account reporting so you can see performance across all client programs from one dashboard.

  • · Real-time claim rates and spend by campaign
  • · Full refund and unclaimed reward visibility
  • · Shareable reports to prove client ROI
  • · Enterprise: cross-account dashboard across all clients

Incentive catalog

100,000+ incentive options to match any campaign theme

Mix and match reward types to fit any client campaign — from product launches to trade shows to referral drives. Recipients choose what they want, which drives higher claim rates and stronger brand impressions than a fixed gift.

Gift cards — 50,000+ brands
Prepaid Visa / Mastercard / Amex
PayPal and Venmo
Branded SWAG and logowear
Merchandise — 10,000+ items
Local merchant gift cards
Dining and restaurant cards
Entertainment and experience

Common questions

Frequently asked questions

TruCentive’s Enterprise plan supports multi-client management from a single platform. Each client gets separate branding, fund allocation, billing, and access controls. Agencies can manage all client programs from one login with cross-account reporting across their full book of business.
Yes. Every delivery is fully branded with the client’s logo, colors, and messaging. The campaign builder gives agencies complete design control over the email, SMS, recipient choice page, automated reminders, and post-claim follow-up — all on-brand for each individual client. Emails can be sent from the client’s own domain on the Essentials plan and above.
TruCentive supports lead generation incentives, survey and feedback rewards, event and webinar attendance giveaways, demo acceptance offers, social media contest prizes, and client retention programs. All program types run from the same platform with separate billing and branding per client.
TruCentive returns 100% of unclaimed incentive value to the client’s account at the expiry date set for each campaign. Most platforms keep this value as revenue — a practice known as delivery breakage. TruCentive charges a small transparent delivery fee and returns everything else, which is a meaningful point of differentiation you can use in client pitches.
Yes. TruCentive provides real-time reporting on deliveries sent, claimed, and refunded — with program-level performance data that agencies can share directly with clients as proof of campaign success and ROI. The Enterprise plan includes cross-account reporting across all client programs from a single dashboard.
Yes. TruCentive supports delivery to recipients in over 120 countries with gift cards in local currencies. PayPal covers 300+ countries for payment-based delivery. International programs work from the same platform with no per-country setup required.
Yes. You can sign up for free with no credit card required and build and preview projects immediately using zero-value sample messages. TruCentive also offers a free 30-minute design session where the team builds a complete project — including client branding, recipient list, and reward selections — so you leave ready to pitch or send.

Other TruCentive solutions

TruCentive supports HR, sales, marketing, research, and clinical programs on the same platform.

Get started

See an agency client program built live in 30 minutes

Book a free design session and leave with a complete, client-ready project — their logo, their recipient list, their reward selections. Ready to send or ready to pitch. No credit card required.

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