SOC2 TYPE II Certified · HIPAA · PCI DSS · WC3 (WCAG) 3.0 

Unclaimed rewards returned to you — most customers save 23% vs. “free” delivery platforms 

Support | 415-386-8600

Resources / Blog

Incentive insights, trends, and best practices

Practical content for HR, marketing, research, and sales teams running incentive programs — written by practitioners, not vendors.

The TruCentive blog provides the latest information on incentive insights trends, and best practices
0 +

posts covering employee engagement, incentive strategy, research, sales, and clinical programs

0

content categories — find posts for your exact program type

0 +

new posts published every month

FEATURED POST

Featured Post

31.9% of digital incentives went unclaimed in 2025 — here's why that number is your problem, not your platform's

A deep look at the data behind incentive program breakage: who it affects, why platforms profit from it, and what the actual cost looks like when you run the math on your own program budget.

April 10, 2025 · 10 min read

woman looking stressed pulling at collar

Seven Incentive Missteps to Avoid

Incentive and rewards programs are all about sparking motivation, celebrating wins, and recognizing the milestones and behaviors that matter most. But even the best-designed programs can hit a few bumps along the way.

Read More »
woman holding hands over heart

Incentivized Honesty

In a world saturated with surveys and feedback requests, one national brand learned a hard truth: customers don’t always tell the whole story—unless they’re given a reason to.

Read More »
A group of unhappy employees because points programs don't motivate

Immediate vs. Points-Based Rewards

Points based programs delay reinforcement of positive behavior, weakening the association between action and reward. Each day of delay between the behavior and the reward reduces the reward’s perceived value by about 5%; after a two-week delay, the impact of a reward is roughly halved.

Read More »
Two unhappy employees looking at their phones. Neither is happy with their latest company incentive.

Unused. Unclaimed. Unfair.

Incentive rewards companies are costing you serious money while promising you “free” delivery. The right Incentive Automation organization eliminates the adversarial relationship where success isn’t dependent on poor delivery claim rates.

Read More »

LATEST POSTS

Employee Engagement

April 8, 2025 · 6 min read

Why Recognition Timing Matters More Than Reward Value

New research shows that the gap between the achievement and the reward has a larger impact on perceived value than the dollar amount of the reward itself.

Incentive Strategy

April 3, 2025 · 8 min read

The Hidden Cost of 'Free' Gift Card Delivery — Explained

Most organizations don’t realize they’re paying 20–32% for free delivery. Here’s how breakage works, why platforms profit from it, and what your real cost is.

Platform

March 28, 2025 · 5 min read

How to Build a MultiSelect Campaign in Under 30 Minutes

A walkthrough of TruCentive’s MultiSelect delivery format — from curating your incentive catalogue to sending your first campaign with automated reminders.

STAY UPDATED

Get new posts delivered to your inbox

One email per month — a digest of our latest posts, new resources, and upcoming webinars. No sales pitches, no spam.

or view the full archive →

See a TruCentive program built live in 30 minutes

We build a complete project with your logo, recipients, and incentive selections. You leave ready to send.

[ninja_tables id="100088"]