Incentives / Gift cards

100,000+ gift card brands — let recipients choose what they actually want

TruCentive offers the industry’s most extensive gift card catalog, spanning retail, dining, entertainment, travel, fashion, and wellness. Curate your selection. Recipients choose. Unclaimed value returns to you.

100,000+

gift card brands worldwide across every major category

120+

countries supported with local-currency gift cards

100%

of unclaimed gift card value returned to your account automatically

To view the complete Brand catalog
Sign up, no credit card required

Every category, every occasion

TruCentive’s gift card catalog spans every major spend category in over 120 countries. Curate a selection that fits your program — or offer the full catalog and let recipients find exactly what they want.

Retail and shopping

AmazonTargetWalmartBest BuyAppleCostcoIKEAWayfairEtsyeBay

Dining and food delivery

StarbucksDoorDashUber EatsGrubHubChipotleChili’sOlive GardenRed RobinPaneraCheesecake Factory

Entertainment and streaming

NetflixSpotifyApple TV+HuluDisney+XboxPlayStationSteamFandangoAMC Theatres

Travel and experiences

AirbnbSouthwestDeltaHotels.comMarriottHyattExpediaCarnival CruiseNational Park PassREI

Health and wellness

CVSWalgreensWhole FoodsGNCPelotonClassPassHeadspaceCalmSephoraUlta

Fashion and apparel

NikeAdidasGapH&MNordstromMacy’sLululemonUnder ArmourOld NavyBanana Republic

How gift card delivery works

From send to claimed — in minutes

TruCentive handles the full delivery journey — branded email or SMS, mobile-optimized claim page, automated reminders, and financial reconciliation. Your team sends. TruCentive handles the rest.

Curate your brand selection

Choose which gift card brands are available to recipients on a per-project basis. Offer a single brand, a themed category, or the full catalog. MultiSelect delivery lets recipients choose one or more options at full value.

Deliver via email, SMS, or Teams

Recipients receive a fully branded delivery — your logo, your message — via email, SMS, or Microsoft Teams. The mobile-optimized claim page loads in seconds on any device.

Automated reminders stop on claim

Set a reminder schedule once. TruCentive sends reminders at your configured cadence — Day 1, Day 5, Day 15 — and stops automatically the moment the recipient claims. No over-reminding.

Unclaimed value returned automatically

At the expiry date you set, TruCentive returns 100% of the value of every unclaimed gift card delivery to your account. No manual request. Full audit trail of every transaction.

Common questions

Gift card delivery — frequently asked questions

How many gift card brands does TruCentive offer?

TruCentive offers gift cards from over 50,000 brands worldwide, spanning retail, dining, entertainment, travel, fashion, and wellness categories. The catalog is continuously updated. Recipients can browse and select from the brands you have curated for your program.

Can I restrict which gift card brands recipients can choose from?

Yes. TruCentive lets you curate the exact selection of brands available to recipients on a per-project basis. You can offer a single brand, a curated category (for example, dining only), or the full catalog — depending on your program goals.

Are gift cards delivered instantly?

Yes. Gift cards are delivered digitally via email or SMS. Recipients receive a branded message and claim their card on a mobile-optimized page. The card code or link is available immediately on claim. Physical cards can also be sent via mailed check on supported plans.

Do gift cards work internationally?

TruCentive supports delivery in 120+ countries with local-currency gift cards for major international markets. For global programs, TruCentive automatically shows recipients the gift card options available in their region.

What happens if a recipient does not claim their gift card?

TruCentive returns 100% of unclaimed gift card value to your account at the expiry date you set. You retain full control over the expiry period — from 2 days to 12 months. No manual request is required.

Explore the full catalog

Every type of incentive, from one platform

Prepaid & payments →

Merchandise & SWAG →

Local gift cards →

Get started

See a gift card program built live in 30 minutes

Book a free design session and leave with a complete project — your branding, your curated gift card selection, your recipients. No credit card required.