SOC2 TYPE II Certified · HIPAA · PCI DSS · WC3 (WCAG) 3.0
Unclaimed rewards returned to you — most customers save 23% vs. “free” delivery platforms
Support | 415-386-8600
SOC2 TYPE II Certified · HIPAA · PCI DSS · WC3 (WCAG) 3.0
Unclaimed rewards returned to you — most customers save 23% vs. “free” delivery platforms
Support | 415-386-8600
Pricing
TruCentive is the only incentive delivery platform that charges a small delivery fee and automatically returns the full value of every unclaimed reward to your account. No hidden breakage. No surprises.
average savings vs. platforms that keep unclaimed rewards
of unclaimed reward value returned to your account
of incentives go unclaimed industry-wide (Paytronix)
typical delivery fee on volume plans
Pricing plans
All paid plans return 100% of unclaimed reward value to your account. Free Delivery uses the traditional breakage model.
No subscription fee
No delivery fee · unclaimed rewards not returned
of each incentive sent · no subscription
100% of unclaimed rewards returned automatically
Most Popular
per year
6% fee on $75+ · $4.50 flat under $75 · 10% under $45
per year
6% fee on $75+ · $4.50 flat under $75 · 10% under $45
No credit card required
How the delivery fee works
Traditional incentive platforms generate revenue from breakage — the reward value recipients never claim. Because the industry average claim rate is 68%, platforms that keep unclaimed funds are effectively charging 20–32% on every campaign, invisibly.
TruCentive charges a transparent delivery fee and returns 100% of every unclaimed incentive to your account. Our revenue comes from delivery, not from your recipients’ inaction.
Incentives under $45
Applied per send. Unclaimed value fully returned at expiry.
Incentives $45 – $75
Fixed delivery fee regardless of incentive value. Essentials and Enterprise plans only.
Incentives over $75
Volume rate on larger incentives. Essentials and Enterprise plans only.
Plan comparison
Every paid plan returns unclaimed rewards to you. The difference is in delivery fee structure, feature depth, and account scale.
| Feature | Free | Pay as You Go | Essentials | Enterprise |
|---|---|---|---|---|
| Subscription fee | $0 | $0 | $750/yr | $2,500/yr |
| Delivery fee | $0 | 10% | 6–10% | 6–10% |
| Unclaimed value returned | — | ✓ | ✓ | ✓ |
| Set expiration date | — | ✓ | ✓ | ✓ |
| Gift cards | ✓ | ✓ | ✓ | ✓ |
| Merchandise, payments, SWAG | — | ✓ | ✓ | ✓ |
| Email and SMS delivery | ✓ | ✓ | ✓ | ✓ |
| Microsoft Teams delivery | — | — | ✓ | ✓ |
| Custom sender email domain | — | — | ✓ | ✓ |
| Custom SMS messages | — | — | ✓ | ✓ |
| Reminders | 1 | 3 | 5 | Unlimited |
| User roles | — | — | ✓ | ✓ |
| Sub-accounts | — | — | — | Unlimited |
| Multi-account management | — | — | — | ✓ |
| HIPAA de-identification | — | — | — | ✓ |
| Password-protected sends | — | — | ✓ | ✓ |
| Custom data fields | — | — | ✓ | ✓ |
| 1:1 setup assistance | — | — | ✓ | ✓ |
| API access | — | — | — | ✓ |
| Support | Email & phone | Email & phone | Priority | Dedicated manager |
Frequently asked questions
Platforms that advertise ‘free delivery’ generate revenue from breakage — the value of rewards recipients never claim. Because the industry average claim rate is 68%, those platforms are effectively charging 20–32% invisibly on every campaign. TruCentive charges a transparent delivery fee and returns 100% of unclaimed value to your account, so our business interests align with yours.
No minimums on any plan. Pay as You Go has no subscription fee and no minimum spend — you pay only when you send. Essentials and Enterprise are annual subscriptions, but there is no minimum incentive spend requirement on those plans either.
When you create a campaign you set an expiration period — from 1 day to 365 days. When that period ends, any unclaimed incentives are automatically cancelled and the full face value is credited back to your TruCentive account balance. You can then use that balance for future sends or request a withdrawal.
Essentials adds custom sender email, SMS customization, Teams delivery, user roles, and 1:1 setup support on top of Pay as You Go. Enterprise adds unlimited sub-accounts, multi-account management, cross-account fund transfers, consolidated reporting across all accounts, and HIPAA-compliant de-identified delivery for clinical and healthcare use cases.
On Enterprise plans, HIPAA-compliant de-identified email delivery is charged at $0.20 per delivery (including reminders). This covers the additional processing, audit trail, and compliance infrastructure required for participant-level de-identification meeting IRB and HIPAA standards.
Yes. You can upgrade or downgrade your plan at any time from your account settings. If you upgrade mid-year, the cost is prorated. If you downgrade, the change takes effect at your next renewal date.
All plans — including Free Delivery — let you sign up without a credit card and send sample incentives immediately. You can design full campaigns, preview recipient experiences, and test the platform before loading any funds.
Leading organizations trust TruCentive for secure, SOC 2 Type II and HIPAA-compliant incentive delivery.
Columbia University
Bravo Wellness
GAP
Dell
Nasdaq
UCSF
Microsoft
Iron Mountain
Illinois State
River Edge Behavioral Health
We build a complete project with your logo, recipients, and incentive selections. You leave ready to send — and you’ll understand exactly what you’re paying for.
TruCentive is the only platform that delivers gift cards, SWAG, payments, and merchandise while eliminating waste by returning the value of unclaimed deliveries.
More Incentive Options
TruCentive offers an all-in-one platform with the most extensive selection of gift cards (250 countries), merchandise, payments, and SWAG options. Create a personalized collection and let your recipients decide what suits them best!
Calculate Savings
Incentive value, campaign type, audience demographics, and the number of reminders are four primary factors that influence recipient claim rates. Whether you’re sending $25 for a marketing survey or a $1000 employee program, our calculator will help you estimate your savings.
Eliminate Waste
The incentive industry’s best-kept secret is that many deliveries get buried in crowded inboxes, forgotten, lost in email filters, or may not appeal to the recipient, leading to inaction.
TruCentive automatically refunds unclaimed deliveries within your specified timeframe.
Leading Brands Trust TruCentive
Leading brands trust TruCentive for secure, SOC-2 and HIPAA-compliant solutions that streamline engagement, ensure privacy, and deliver significant cost savings with customizable rewards and incentives.
No Subscription Fee
Features
No credit card requires to design and send sample incentives
No credit card is required to sign-up and start sending samples.
10% of the incentive value you send.
The industry average claim rate for incentives is 68% ~Paytronix. Marketing programs may be much lower. You set the expiration period of your delivery: 2 days, 2 months, etc. The value of unclaimed incentives is automatically returned to your account upon expiration.
TruCentive reserves the right to add, modify, change, improve or discontinue programs and associated products without notice. All products are subject to availability, and all fees are subject to change without notice.
No Subscription Fee
Features
No credit card requires to design and send sample incentives
No credit card is required to sign-up and start sending samples.
10% of the incentive value you send.
The industry average claim rate for incentives is 68% ~Paytronix. Marketing programs may be much lower. You set the expiration period of your delivery: 2 days, 2 months, etc. The value of unclaimed incentives is automatically returned to your account upon expiration.
TruCentive reserves the right to add, modify, change, improve or discontinue programs and associated products without notice. All products are subject to availability, and all fees are subject to change without notice.
$750/Year
Features – Pay as You Go Features Plus
No credit card requires to design and send sample incentives
No credit card is required to sign-up and send samples.
* Maximum delivery value is $500. If you would like high value incentives please ask your salesperson and we’ll create a custom plan for your specific needs.
The industry average claim rate for incentives is 68% ~Paytronix. Marketing programs may be much lower. You set the expiration period of your delivery: 2 days, 2 months, etc. The value of unclaimed incentives is automatically returned to your account upon expiration.
TruCentive reserves the right to add, modify, change, improve or discontinue programs and associated products without notice. All products are subject to availability, and all fees are subject to change without notice.
$2500/Year
Features – Essentials Features Plus
.20 per HIPAA Delivery
No credit card requires to design and send sample incentives
No credit card is required to sign-up and send samples.
* Maximum delivery value is $500. If you would like high value incentives please ask your salesperson and we’ll create a custom plan for your specific needs.
The industry average claim rate for incentives is 68% ~Paytronix. Marketing programs may be much lower. You set the expiration period of your delivery: 2 days, 2 months, etc. The value of unclaimed incentives is automatically returned to your account upon expiration.
For De-identified emails their is a .20 per email/reminder charge
TruCentive reserves the right to add, modify, change, improve or discontinue programs and associated products without notice. All products are subject to availability, and all fees are subject to change without notice.
You are unnecessarily paying for unclaimed deliveries if you purchase gift cards at a local store or use a “Free” gift card or Visa card delivery service.
TruCentive charges a small delivery fee (typically 6%) and returns 100% of unclaimed deliveries.
Because TruCentive generates your participants’ selection “on-demand,” funds are automatically returned if they don’t act within your set timeframe.
Forgetfulness: They open the email but forget to take action.
Email Overload: The message gets lost in a cluttered inbox.
Filters: The email gets routed to their junk folder.
Unrecognized Sender: They perceive the email as a scam.
Incorrect Email Address: It’s sent to an outdated or wrong address.
Lack of Interest: The reward doesn’t motivate them.
Assumption of Fraud: They mistake the legitimate email for phishing.
Perceived Low Value: They don’t think it is worth their effort.
We return 100% of the value on unclaimed deliveries by charging a small fee per delivery, resulting in an average return of 22% of your funds. In 2023, TruCentive saved customers over one million dollars. more…
We bring more incentive options, delivery features, and end-user engagement options than any other platform in the industry. This means you can be more creative, manage programs with ease, and maximize the value of your deliveries with multiple reminders and post claim follow up messages.
Our success isn’t dependent on poor delivery claim rates. This eliminates the adversarial relationship between vendor and client. This means full visibility into every delivery including who claimed, what they claimed, and when. Your success is our success!
Free digital gift card, merchandise, and payment delivery pricing hides the hidden cost for organizations, known as “delivery breakage.” This refers to unclaimed deliveries from which vendors profit over time. The facade of free delivery conceals a strategy where card delivery vendors profit from anticipated unclaimed deliveries, turning a seeming convenience into a significant gain for them, not the organizations. This practice leverages the likelihood that many gifts, awards, or incentives will not be claimed by their intended recipients, benefiting vendors at the organization’s expense.
No sign-up, Invite guests to join, No obligation!
Sign up and send samples. No credit card required
Frequently Asked Questions
You can change your plan at any time. Start with a free plan and start designing. When ready to send, upgrade to a plan that best fits your sending profile. Our Pay as You Go plan is great if you only plan on sending a few incentives or lower-value incentives. If you want to send volume or higher value incentives, our Essentials plan is a great option it provides volume discounts. Want more capability, call us, and we can design a program that fits your organization’s needs.
All plans can be canceled at any time. See our terms of service for details. After you cancel, funds not in reserve for the fulfillment of active projects will be returned. You will continue to have access to active projects through the project end date. No new Instruments may be sent after the effective date of cancellation. The “Pay as You Go” plans do not involve license fees. Monthly or annual license fees prepaid under plans, as well as any other non-recurring engineering fees and other fixed fees, will be non-refundable.
With TruCentive, (excludes Free Plan) you set how long a recipient has to claim their digital card. If a recipient does not claimed their incentive during the desired timeframe, TruCentive automatically issues your account a 100% refund of the incentive value. This allows you to maximize the ROI of your program and eliminates waste from those recipients who are no longer reachable.
You can fund your account with a Credit Card (US only), Checks and Bank Transfers (ACH or Wires). You can pre-fund your account via Bank Transfers to ensure orders are processed immediately, other payment options may require time for authorization.
We are happy to work with you to provide access to the premium features of most plans. Just contact us at support@trucentive.com for more information on the options!
Nope! TruCentive makes it easy for you to create stunning messages and recipient landing pages with our Drag and Drop editor. We provide sample templates that are mobile friendly (responsive) and give you everything you’ll need to promote engagement; including the ability to send sample messages with zero value gift cards, coupons and vouchers.
Don’t see what you’re looking for? Build a plan that’s right for you! Our Rewards and Incentives delivery pricing options give you the flexibility to build a program to maximize participation and outcomes!
TruCentive reserves the right to add, modify, change, improve or discontinue programs and associated products without notice. All products are subject to availability, and all fees are subject to change without notice.
A short demo is the perfect way to show you how TruCentive can help you realize your rewards, gifts, or payout goals in a real-world scenario, building a complete project with everything from your logo, design options, and messaging to incentive selection, deliveries, and reminders.
When we’re done, you’ll:
If you’re ready to start designing on your own, sign up and start sending samples. There’s no credit card required to start exploring your creative side!
Use powerful features to quickly create professional-looking incentive deliveries
With a TruCentive subscription, you get technical support for all your team members so you can get back to your project fast
Eliminate the time and frustration managing the procurement, delivery, and management of your rewards and incentives deliveries
