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TruCentive’s local gift card catalog lets recipients choose a gift card from a restaurant, coffee shop, gym, salon, or retail store near them — selected by their own ZIP code. The reward that feels most personal of all.












How local gift cards work
Local gift cards solve a problem that national catalogs cannot: a Starbucks gift card is irrelevant to someone in a town that does not have one. TruCentive’s ZIP-based selection shows every recipient the merchants that are actually accessible to them.
At the point of claiming, recipients enter their ZIP code. TruCentive dynamically filters the merchant catalog to show gift card options from businesses in their area — not a pre-set national list.
The local merchant catalog includes restaurants, coffee shops, salons, gyms, retail stores, entertainment venues, and service businesses across major metros and smaller markets throughout the US.
A gift card to a recipient’s favourite local coffee shop or restaurant feels personal in a way no national brand can match. Local gift cards rank among the highest-satisfaction incentive types for US recipients.
MultiSelect delivery lets you offer both local and national gift cards in the same program. Rural recipients see local options that are actually accessible to them. Urban recipients choose from an even richer mix.
Merchant categories
Coverage varies by ZIP code and market. These are the merchant categories available across the TruCentive local gift card network.
Local sit-down restaurants, fast casual, family dining, ethnic cuisine, fine dining
Independent coffee shops, local cafes, juice bars, boba tea
Hair salons, nail studios, massage, day spas, barbershops
Local gyms, yoga studios, CrossFit boxes, pilates, martial arts
Boutiques, bookstores, gift shops, specialty retailers, hardware stores
Groomers, boarding, veterinary, pet supply, dog training
Movie theatres, bowling, mini golf, escape rooms, arcades
Car washes, detailing, locksmiths, cleaning services, landscaping
Common questions
Recipients enter their ZIP code on the claim page and TruCentive shows them gift cards from local merchants in their area — restaurants, coffee shops, salons, gyms, retail stores, and more. The selection updates dynamically based on their location, ensuring every recipient sees options that are genuinely accessible and relevant to them.
TruCentive’s local gift card catalog includes over 100,000 local merchants across the United States. Coverage includes major metro areas, suburban markets, and many smaller cities and towns. Recipients always see the merchants available closest to their ZIP code.
Local merchant categories include restaurants and dining, coffee shops, salons and spas, gyms and fitness studios, local retail, pet services, auto services, home services, entertainment venues, and more. The specific merchants available vary by ZIP code and market.
Yes. TruCentive’s MultiSelect delivery lets you combine local gift cards with national gift card brands in the same program. Recipients see both local and national options and choose what is most relevant to them — giving rural and urban recipients equally appealing choices.
TruCentive returns 100% of unclaimed local gift card value to your account at the expiry date you set. No manual request is required.
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