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National Coffee Day is commonly observed in the United States on September 29, while International Coffee Day is commonly observed on October 1.
Whichever day you prefer, it’s an excellent opportunity to show appreciation and gratitude to your employees, customers and partners!
We’ve got some great ideas on how to use incentive automation to send memorable expressions of gratitude, thanks and appreciation, with a coffee kick, to the folks that make your organization successful.
Gift cards · Prepaid cards · Direct payments · Merchandise · Charitable giving · Branded merchandise
National Coffee Day can combine a love for coffee with an opportunity to sit and spend time with colleagues and friends.
Organizations can celebrate the day by hosting fun coffee-themed events, like coffee tastings, brewing demos, or inviting local coffee shops to set up pop-up cafés.
To show appreciation for employees, offer special coffee perks, like bringing in gourmet coffee for the office, giving discounts on coffee buys, or even organizing a friendly barista competition among the team.
A gift of a coffee card is always appreciated, and is also an effective way to remember and acknowledge customers and partners in addition to employees.
Two dates celebrate our love of coffee, but they grew from different traditions.
| Observance | Date | Status |
|---|---|---|
| U.S. National Coffee Day | September 29 | Unofficial; largely industry-driven |
| International Coffee Day | October 1 | Established by the ICO; recognized by the UN in 2026 |
National Coffee Day has become a modern American promotional tradition. International Coffee Day also puts the spotlight on farmers, fair incomes, sustainability and coffee-producing communities.
U.S. history: National Day Archives and TIME’s 2014 coverage.
Employees / Teams
Consider sending a personalized email with coffee gift cards and a message of appreciation to team members.
Provide a small token of thanks, such as a coffee gift card, to help make employees feel valued.
You can offer a variety of coffee gift cards to various coffee merchants and allow employees to choose their favorite coffee shop or brand. Choice ensures that everyone can enjoy their preferred coffee experience.
Organize a coffee break or a small gathering within your workplace for National Coffee Day.
If you have remote workers you can organize a virtual coffee break where everyone can join a video call and enjoy their coffee together. Send digital coffee gift cards via email. Let your employees know you have gratitude for their hard work and dedication.
Use the occasion to recognize outstanding employees or teams with coffee gift cards fulfilled via email as part of your employee recognition program. You’ll also motivate and incentivize others to excel in their roles.
Customers and Partners
Take the opportunity to thank customers and partners with an unexpected gesture of thanks. A coffee card, while just a small token of appreciation, can have a huge impact.
Iced coffee is generally brewed with hot water and then chilled or poured over ice. Cold brew generally steeps grounds in cool or room-temperature water for several hours.
The cappuccino name is commonly linked to the brown color associated with Capuchin friars’ habits. Etymology summaries differ.
Espresso is brewed by forcing hot water through finely ground coffee under pressure. Italian pronunciation begins with “es.” Word histories often connect the term with “pressed out” or “made expressly.”
Freeze-drying became an important method for producing instant coffee.
Coffee plants produce fruit commonly called coffee cherries, and the roasted “beans” are usually the seeds inside.
The primary difference is how long the beans spend in the roaster. Claims about which has more caffeine may be misleading.
Design Sessions are a great way to review best practices and to create a complete delivery sample.
We’ll walk you through building a complete project in the campaign builder with your logo, your recipients, and your incentive selections.
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