SOC 2 Type II attested · HIPAA · PCI DSS · WCAG 2.2 AA · Trust.TruCentive.com

Only pay for claimed deliveries

Support | 415-386-8600

RESOURCE LIBRARY

National Coffee Day

Ideas for the Workplace

National Coffee Day is commonly observed in the United States on September 29, while International Coffee Day is commonly observed on October 1. 

Whichever day you prefer, it’s an excellent opportunity to show appreciation and gratitude to your employees, customers and partners!

We’ve got some great ideas on how to use incentive automation to send memorable expressions of gratitude, thanks and appreciation, with a coffee kick, to the folks that make your organization successful.

Gift cards · Prepaid cards · Direct payments · Merchandise · Charitable giving · Branded merchandise

Coffee cup and saucer on a tabletop
PROGRAM IDEAS

What's cool about National Coffee Day?

National Coffee Day can combine a love for coffee with an opportunity to sit and spend time with colleagues and friends.

Organizations can celebrate the day by hosting fun coffee-themed events, like coffee tastings, brewing demos, or inviting local coffee shops to set up pop-up cafés.

To show appreciation for employees, offer special coffee perks, like bringing in gourmet coffee for the office, giving discounts on coffee buys, or even organizing a friendly barista competition among the team.

A gift of a coffee card is always appreciated, and is also an effective way to remember and acknowledge customers and partners in addition to employees.

national coffee day billboard at Wegman's
COFFEE DAY HISTORY

A brief history of Coffee Day

Two dates celebrate our love of coffee, but they grew from different traditions.

  • 1983: Japan’s All Japan Coffee Association established October 1 as Coffee Day—an early national coffee celebration.
  • Around 2005: U.S. National Coffee Day celebrations are commonly traced to this period, though the holiday’s precise origin and founder remain unclear.
  • Late 2000s–2010s: Coffee chains, roasters and retailers helped popularize September 29 with free-coffee offers, discounts and social-media campaigns.
  • 2014–2015: The International Coffee Organization agreed in 2014 to create a worldwide observance. The first official International Coffee Day took place on October 1, 2015, during Expo Milano.
  • 2026: On March 10, the UN General Assembly formally proclaimed October 1 International Coffee Day, recognizing coffee’s cultural and economic importance and the livelihoods it supports. Read the FAO announcement.

National vs. International Coffee Day

ObservanceDateStatus
U.S. National Coffee DaySeptember 29Unofficial; largely industry-driven
International Coffee DayOctober 1Established by the ICO; recognized by the UN in 2026

National Coffee Day has become a modern American promotional tradition. International Coffee Day also puts the spotlight on farmers, fair incomes, sustainability and coffee-producing communities.

U.S. history: National Day Archives and TIME’s 2014 coverage.

Expo Milano 2015 poster featuring its colorful logo and a smiling face made from fruit and vegetables

Workplace ideas for National Coffee Day

Employees / Teams

Consider sending a personalized email with coffee gift cards and a message of appreciation to team members.

Provide a small token of thanks, such as a coffee gift card, to help make employees feel valued.

You can offer a variety of coffee gift cards to various coffee merchants and allow employees to choose their favorite coffee shop or brand. Choice ensures that everyone can enjoy their preferred coffee experience.

Organize a coffee break or a small gathering within your workplace for National Coffee Day.

If you have remote workers you can organize a virtual coffee break where everyone can join a video call and enjoy their coffee together. Send digital coffee gift cards via email. Let your employees know you have gratitude for their hard work and dedication. 

Use the occasion to recognize outstanding employees or teams with coffee gift cards fulfilled via email as part of your employee recognition program. You’ll also motivate and incentivize others to excel in their roles.

Customers and Partners

Take the opportunity to thank customers and partners with an unexpected gesture of thanks. A coffee card, while just a small token of appreciation, can have a huge impact.

Coffee trivia

coffee

Iced coffee and cold brew

Iced coffee is generally brewed with hot water and then chilled or poured over ice. Cold brew generally steeps grounds in cool or room-temperature water for several hours.

coffee

The cappuccino name

The cappuccino name is commonly linked to the brown color associated with Capuchin friars’ habits. Etymology summaries differ.

coffee

Espresso brewing and etymology

Espresso is brewed by forcing hot water through finely ground coffee under pressure. Italian pronunciation begins with “es.” Word histories often connect the term with “pressed out” or “made expressly.”

coffee

Freeze-dried coffee history

Freeze-drying became an important method for producing instant coffee.

coffee

Coffee beans are seeds

Coffee plants produce fruit commonly called coffee cherries, and the roasted “beans” are usually the seeds inside.

coffee

Light and dark-roast

The primary difference is how long the beans spend in the roaster. Claims about which has more caffeine may be misleading.

A world of coffee-themed ideas

coffee day email
coffee day espresso
coffee time
coffee is on us

A world of coffee-themed incentive choices

coffee cup with your logo
Krispy Kreme Gift Card
coffee travel cup
coffee bean
you're awesome coffee mug
Starbucks Card
GET STARTED

Incentive delivery that means more and costs less

Design Sessions are a great way to review best practices and to create a complete delivery sample.

We’ll walk you through building a complete project in the campaign builder with your logo, your recipients, and your incentive selections.

No credit card required →