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Only Pay for Claimed Rewards

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Simple Pricing.
Two Plans.
One Smart Decision.

Choose the plan that fits how your organization wants to manage unclaimed deliveries.

Compare the Two Plans
Calculate My Savings
SENDER ACCOUNT $2,500 AVAILABLE FUNDS FREE DELIVERY NO FEE Outgoing Delivery SENT TO RECIPIENT Unclaimed DELIVERY ENDS HERE PAY AS YOU GO SMALL FEE Expiration CONFIGURABLE PERIOD 7d 30d 90d Automatic Refund UNCLAIMED FUNDS RETURN TO SENDER UNCLAIMED FUNDS AVAILABLE AGAIN
Two plans. Total simplicity.
No tiers, no seat fees, no subscription fee, full visibility to claim rates/breakage, and no hidden costs.

Choose based on how you want to handle unclaimed deliveries.

Pay as You Go

6%
Default plan at signup — No credit card required
  • Delivery fee — no subscription
  • Only pay for claimed deliveries — you set days to claim
  • Deliveries under $45 incentives — 10%
  • $45 to $75 incentives — $4.50 delivery fee
  • Deliveries over $75 — 6%

Only pay for claimed deliveries. Send gift cards, payments, merchandise, branded apparel, and more. You choose how long recipients have to claim—whether it’s a day, a week, a month, or a specific date. You pay a small delivery fee when each incentive is sent, but the incentive value is only spent when the recipient claims it. If it goes unclaimed, the full incentive value automatically returns to your available balance, ready to use again.

Free Delivery

$0
Switch your plan at any time — monitor your claim rate
  • No delivery fee — no subscription
  • Non-refundable deliveries
The traditional incentives model: no delivery fee, but unclaimed funds are not returned. Best for programs where recovering unused budget is not a priority.

All Plans Include

  • Real-time claim rate reporting
  • Gift cards, payments, merchandise, and SWAG
  • Worldwide coverage: 250+ countries and territories
  • Project-level curated delivery options
  • Deliver via email, SMS, Teams, or exported links
  • Real-time status: sent, viewed, and claimed
  • MultiSelect or single-select recipient experience
  • Automated reminders with custom designs
  • Account- and project-level reporting by date
  • Test-mode zero-value deliveries
  • Post-claim follow-up messages
  • Unlimited projects
  • Unlimited users
  • Account-level roles
  • Project-level roles
  • Pre-designed templates with company logo
  • Custom branded landing pages
  • Location-aware recipient experience
  • Password-protected deliveries
  • API integration, Zapier, SurveyMonkey, and more
  • 8,000+ gift cards in 250+ countries and territories
  • 100K+ local gift card options with ZIP search
  • Visa, Mastercard, and American Express
  • Physical card options
  • 100K+ merchandise options
  • 10K+ custom branded SWAG options
  • Digital wallets: PayPal and Venmo
  • Deposit to debit card
  • Direct deposit to bank account
  • Check

Pricing, fees, available incentive options, delivery expiration periods, and merchant-imposed fees are subject to change. The pricing, availability, expiration terms, and fees displayed at the time an order is placed will apply to that delivery.

Enterprise options

Built for organizations managing programs at scale

TruCentive Enterprise options are available for organizations that manage multiple programs, departments, studies, regions, or business units while still needing centralized oversight and control. Each account can operate independently with its own users, budgets, projects, and permissions, while enterprise administrators maintain systemwide visibility through Account Roll-Up Reporting, centralized controls, and Account-to-Account Funds Management.
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  • Multiple accounts
  • Multi-account management
  • Multiple enterprise administrators
  • Account roll-up reporting
  • Centralized user admin controls
  • Account-to-account funds management
  • HIPAA de-identification
  • Volume discounts
Calculate my savings

Compare Your Real Program Cost

Enter your delivery volume, average incentive value, and estimated claim rate to compare Free Delivery with Pay as You Go.
Your Project
$
68%
Default 68% reflects typical industry redemption rates.
Total Send Volume
—
Deliveries × value
Total Claimed
—
Claimed × value
Cost to Send
—
Pay as You Go delivery fee
Total Savings
—
Returned funds minus fee
Free Delivery
—
total program cost
Enter your numbers above to see results
Pay as You Go
—
total program cost
Enter your numbers above to see results

You should know your real claim rate

Most platforms count a delivery as claimed the moment it hits an email system — not when a real person actually receives it, opens it, and claims it. TruCentive gives you the truth, the visibility, and the funds back when recipients don’t claim.
The real cost of “free”

What happens to unclaimed incentives?

On traditional platforms, unclaimed funds stay with the provider. Industry data shows 32% of digital incentives go unclaimed — meaning on a $10,000 program, $3,200 quietly disappears.
TruCentive charges a small delivery fee — typically 6% — and automatically returns every unclaimed dollar to your account. On average, our customers save 23% over “free delivery” after fees.

“A reward that is never claimed is not a reward. It is unused budget.”

Four insights infographic preview image
Why TruCentive is different

Designed Around Transparency

Every feature we build starts with one question: does this give our customers a clearer, fairer picture of their program?

Delivery ≠ Claimed

Most platforms mark a delivery claimed when it reaches an inbox — not when a real person opens and redeems it. TruCentive tracks the full journey: sent, viewed, claimed, or expired.

Reminders That Work

Unlike other platforms, Free Delivery includes reminder emails. Reminders increase claim rates significantly — which means better ROI on programs you’re already running for free.

Real Claim Rate Visibility

See claim rates at the account level and by individual project. Know your real-world performance before you choose a plan. The data is yours — always.

Automatic Returns

On Pay as You Go, unclaimed funds are automatically returned to your account when a delivery expires. No chasing, no requests — the money is just there.

You Decide the Plan

Look at your actual claim rate data, run it through our calculator, and pick the plan that saves you more. We make it easy to switch — no lock-in, no contracts.

Win-Win Pricing

We earn our fee when you send — not from unclaimed funds sitting in our account. That means our incentives are aligned with yours: higher claim rates are good for everyone.
Why TruCentive is different

Pricing Questions

Correct. Neither Free Delivery nor Pay as You Go has a monthly or annual subscription fee. You pay only when you send — a delivery fee on Pay as You Go, or nothing on Free Delivery.
Use our pricing calculator to enter your number of deliveries, average incentive value, and estimated claim rate. The calculator shows your total program cost on each plan side by side, including the net cost after unclaimed funds are returned on Pay as You Go.
A delivery is only counted as claimed when the actual recipient opens the delivery and selects their reward. Unlike other platforms, we do not count a delivery as claimed simply because it arrived in an email system or inbox.
You set the expiration period for each project. Once that period is reached and a delivery has not been claimed, the full value is automatically returned to your TruCentive account balance. No requests, no waiting.
Yes. Free Delivery includes up to 2 reminder emails per delivery. Most other platforms either charge for reminders or don’t offer them at all. Reminders meaningfully increase claim rates, which is why we include them on every plan.
Enterprise customers on Essentials can add HIPAA de-identification, multi-account management, and custom pricing for high-volume programs. Contact our sales team to discuss what your program needs.
Yes, at any time. There are no contracts or lock-in periods. As your claim rate data matures, you can use the calculator to reassess which plan makes more sense and switch accordingly.
Know your numbers

What’s Your Real Claim Rate?

Industry data shows 31.9% of digital incentives went unclaimed in 2025. But claim rates vary widely by program type, audience, and delivery method.
TruCentive gives you account-wide and project-level claim rate reporting so you can see exactly how your programs are performing — and make an informed decision about which plan saves you more.

That clarity is free on both plans. Always.

Typical claim rate benchmarks

Employee recognition
79%
Research / clinical trials
74%
Customer loyalty programs
68%
Sales / marketing campaigns
55%
Cold outreach incentives
38%
Benchmarks are illustrative. Your TruCentive dashboard shows your exact rates by project and across your account.

See the Two Plans in a Real-World Scenario

A short demo is the perfect way to show how TruCentive can help you realize your rewards, gifts, or payout goals in a real-world scenario.
Schedule a Demo
TruCentive reserves the right to add, modify, change, improve or discontinue programs and associated products without notice. All products are subject to availability, and all fees are subject to change without notice.