Automate gift, payments, rewards, and incentive delivery at scale. No waste, no friction, just meaningful recognition that drives engagement and ROI.
More Incentive Options
TruCentive offers an all-in-one platform with the most extensive selection of gift cards, merchandise, payments, and SWAG options. Create a personalized collection and let your recipients decide what suits them best!
Eliminate Waste
TruCentive automatically refunds unclaimed deliveries within your specified timeframe. Say goodbye to concerns about forgetful recipients, lack of interest, or lost email access!
Design Control
Take full control of your design with TruCentive. Start from scratch or customize our ready-to-send projects. Tailor every detail of your deliveries, including emails, SMS messages, recipient choice pages, reminders, and follow-up messages.
Complete Transparency
TruCentive ensures complete transparency with detailed tracking of deliveries, claims, and refunds, offering real-time insights and reporting for seamless oversight and reporting on every transaction.
Traditional platforms charge nothing upfront but keep unclaimed funds. That’s an invisible 20-32% cost on every campaign.
TruCentive charges a small delivery fee (typically 6%) and returns all unclaimed funds to you. Most customers save 23% after fees.
Your traditional “free” delivery model (assuming $10k campaign):
Program Cost:
Unclaimed (32%)
Returned Funds
Actual Program Cost
“Free Delivery”
$10,000
$3200
$0
$10,000
$10,600
$3,200
$3,200
$7,400
TruCentive cost with 6% delivery fee + unclaimed deliveries: $7,400
Begin with our expertly crafted templates, or unleash your creativity from a blank canvas! Create stunning deliveries that delight!
You have total command. Customize the design, content, and timing for each Email, SMS, and reminder to your liking. Even add a follow-up message after your recipient has claimed their reward, incentive or gift!
Incentive Automation combined with complete turn-key projects let’s you launch programs in minutes. Learning from thousands of campaigns, we’ve built projects complete with incentives, messaging, and reminders. Your logo is automatically added on import, just add recipients and send!
Send your rewards via SMS, email, or both simultaneously!
SMS delivery adds impact and increases claim rates.
All of the tools you need to create stunning emails and recipient pages.
Complete control let’s you maintain brand consistancy.
Export bulk links and tie them to specific recipients or keep them anonymous.
Links contain your messaging, may be personalized, and can include one or more selections to choose from.
You control the cadence. Remind your recipients from the first delivery to minutes before expiration.
Reminders automatically stop when recipients claim their incentive.
Follow-up right after a recipient claims their reward, incentive, or thank you.
Add an additional thank you or call to action: Give us a review, referral, or feedback.
Bruce Rogers – Senior Contributor
I write about innovative founding CEOs.
Have an idea or strategy you want to explore? Design Sessions are a great way to review best practices and create a complete gift or reward delivery with your logo, look, feel, and message. By the time we’re done, you’ll be sending samples!
Sign up and explore TruCentive on your own. No credit card is required to design and send brilliant reward and gift delivery samples. Show your team how Incentive Automation reduces overhead and improves engagement and response rates!
No credit card required
Whether your program targets employees, customers, or partners globally or within a specific zip code, TruCentive offers you the flexibility to customize a range of gift cards, merchandise, and payments that will undoubtedly delight.
A single gift card option won’t appeal to everyone. It also limits the attractiveness of your program. Diversifying your choices enhances the appeal of your program. Tailor your selection to resonate with your audience to avoid bad gift blowback.
Create a theme to match your event: Sports/Fitness, Relaxation, Technology, Fine dining, Coffee, Donuts, Lunch and more…
All of your favorite brands in one place. Allow recipients to select what suits them perfectly.
International gift cards in more than 150 countries. Create a single program that covers recipients worldwide.
85,000+ local merchant options. Curate a selection local to your recipients or let them enter their zip code and choose.
Offer merchandise from personal care to technology. Mix and match merchandise and gift cards to create the perfect theme.
Let your recipients add funds to their personal debit card in seconds or use popular digital payment solutions. Pay Pal covers over 300 countries.
Digital delivery of physical or digital cards. Allow your recipients the freedom to select the shopping solution that aligns with their preferences.
Add your brand to the mix with custom merchandise and Logowear. Let your recipients choose the size and delivery address. No more wasted SWAG inventory.
31.9% of digital awards, gifts, and incentives went unclaimed in 2025.
Unlike other incentive automation platforms, TruCentive charges a small delivery fee and automatically returns the value of unclaimed incentives to your account. That means you’re likely paying more than 20% for your “free delivery.”
Know the Who, What, and When of every delivery. Don’t let your setbacks drive your incentive providers’ profitability. We believe in win-win relationships.
The typical delivery fee with TruCentive is 6%. The industry average for unclaimed awards and incentives is 32% according to Paytronix. For some marketing and sales programs, it may be as high as 45%. Our customers save 23% on average over “free deliveries” after paying the delivery fee.
Yes, reminders are an important part of the delivery cycle. Recipients often forget or don’t have time at the moment to choose an award, gift, or incentive. Friendly reminders until they claim help reinforce behavior and build your brand. TruCentive Incentive Automation also gives you the option to automatically send a follow-up message after a claim with an additional thank you or a completely different call to action
Typical claim periods for B2B programs are 30 days. For B2C programs, it is 60 days. It’s up to you to choose how long you want to give recipients to claim their incentive and how many times you want to remind them. Once the expiration period you set has been reached, funds are automatically returned to your account. You’re in complete control!
Yes. Every delivery shows that the recipient inbox or SMS number has accepted your delivery. We track the date and time your delivery was viewed and when it was claimed. If you offered multiple options for the recipient to claim, you can see which item was selected by each user. This is a great way to understand what is most popular among your specific audience.
If you send to a wrong email or SMS you can revoke that delivery if the recipient has not claimed it. You can also edit delivery addresses and resend to those who deleted or misplaced their delivery.
All merchandise includes pre-paid shipping. Our goal is to save you money. No hidden markup or other fees. If you combine merchandise with gift cards and a recipient selects merchandise, we return any difference in the value of the item selected and the maximum value of your delivery to your account. We don’t display the value of merchandise.
Digital messaging and delivery allow you to do your part to eliminate waste. Digital transactions and ship once deliveries means no additional warehousing, repackaging, or unnecessary handling is required to delight your employees, partners, and customers.
Incentives that inspire action and reward what matters most
Whether for employees, customers, or research participants, TruCentive makes engagement easy, scalable, and meaningful.
Support ethical, equitable research by compensating participants promptly for their time and expenses.
Deliver reimbursement and compensation for study visits, milestones, travel, or participation without administrative friction.
Recognize contributions, milestones, and everyday wins with incentives employees actually value.
From spot awards to structured recognition programs, flexible rewards reinforce appreciation and support retention and morale.
Strengthen relationships by rewarding customers for actions that matter most. Incentives can turn feedback, referrals, reviews, and service recovery moments into positive, memorable brand experiences.
Increase completion rates by delivering incentives immediately after surveys or feedback activities. Offer recipients meaningful choice with digital gift cards, merchandise, or payments that work globally and arrive instantly.
Motivate sales teams, partners, and distributors with rewards tied to performance and progress.
Flexible incentives drive sales across pipeline activity, training, demos, and closed deals.
Support agencies managing incentives on behalf of clients with streamlined workflows and branded delivery.
Maintain consistency, visibility, and control while scaling programs across multiple clients or campaigns.
Celebrate key moments with timely, meaningful incentives designed to support engagement, well-being, and recognition across teams and locations..
Curated reward options keep programs fresh and inclusive.
Encourage participation and completion of learning and certification programs by rewarding progress and achievement.
Incentives reinforce skills development while keeping learners motivated and engaged.
