Agency Incentive and Reward Programs

Advertising agencies, marketing firms, and PR agencies easily harness the irresistible allure of gift cards, merchandise, and SWAG to create turnkey, compelling rewards and incentive programs to facilitate the success of agency-offered services.

Kickstart lead generation, client retention, and good will for your agency clients with easy to manage programs.

Agency scenes

Agencies use TruCentive to power programs their clients count on:

  • Lead generation offers and sales funnel nurturing

  • Survey and feedback campaigns with instant rewards

  • Event, webinar, and lunch-and-learn attendance incentives

  • Social media contests and sweepstakes prizes

  • Meeting and demo acceptance giveaways

  • Client retention and goodwill programs

     

agency pitch

One platform for gift cards, branded swag, and merchandise — mix and match to fit any creative theme and deliver via email or SMS.

Three key aspects to agency lead generation incentive programs

1. Make it a choice

Recipients engage more when they decide what they want. A curated mix of gift cards, swag, and merchandise drives higher claim rates and stronger brand impressions than a single reward.

2. Match your creative

The best incentive programs feel like an extension of the campaign. Mix and match reward types to fit the moment — a product launch, a trade show, a referral drive — so the incentive reinforces the message.

3. Eliminate the Waste

Unclaimed incentives are money left on the table. Automated delivery, timed reminders, and full refunds on unclaimed rewards mean every dollar in your client’s budget is working.

EXCITING

Limited-time offers can incentivize potential clients to take advantage of exciting gift and premium offers that can help drive immediate action and interest.

Attracting new prospects is a challenge. Give-away programs can used as part of agency programs that are geared towards filling the sales pipeline. 

COMPELLING

Ad agencies and PR agencies can create compelling rewards and incentive programs to sell to their clients as part of their services.

These programs can be designed to assist in lead generation, client retention, and attracting potential clients.

PERSUASIVE

Incentives and giveaways are attention-grabbing. They pique the interest of potential customers who may not have otherwise paid attention to the product or service being advertised.

When executed strategically, these programs can drive increased sales and customer engagement and make agency programs successful.

Programs to delight your clients' prospects!

Offering programs to your clients that provide customers and prospects a fun choice of incentives and rewards can create interest and help close deals.

Empowerment

When your programs give prospects and customers the option to select their preferred incentives and rewards, they appreciate them more.

Boosted Enthusiasm

Providing the option for prospects and customers to choose incentives or rewards over and above free trials can resonate with them personally and increase their motivation to engage.

Differentiated

Agencies can differentiate themselves through their creative approach to campaigns. Incentives and rewards are a proven way to boost campaign success and set them apart from competitors.

Enhanced Perceived Value

By providing a variety of incentive choices, you can create a positive experience, leading to greater lead flow, higher engagement, and more successful programs.

Incentives and rewards increases the appeal and memorability of marketing programs – and the success of agency programs.

Essentials

Uber Gift Card
Safeway, Albertsons, Vons, Acme, Shaws, Randalls, Gift Card
CVS Gift Card

Life

Amazon Gift Card
Visa Card
Walmart Gift Card

Entertainment

Fandango Card
AMC gift card
hulu
“The best marketing doesn’t feel like marketing.”
Tom Fishburne
Cartoonist
"Make your marketing so useful people would pay you for it."
Jay Baer
Writer
“Success is making those who believed in you look brilliant.”
Dharmesh Shah
Writer

Prospect and Customer Recipient Experience

Make a positive impression

Running programs for clients should be simple and flexible.

A streamlined and flexible process not only creates a positive experience for your customers’ prospects and customers but they also make a positive impression on your agency clients.

You have the option to send incentives and reward choices through email, SMS messages, or in-person delivery, based on what suits your organization best.

Automated reminders assure that prospects and customer get the news. Follow up messages may also be sent Post-claim to add an extra “thank you.”

Typical Cadence

Day 0 – Initial incentive delivery

Day 1 – Reminder of unclaimed incentive

Day 5 – Reminder of unclaimed incentive

Day 15 –  Additional reminders as needed

A final reminder 5 days prior to the expiration of your incentive offer

Email, SMS, or in-person delivery

email for lunch and learn
lunch SMS

Lunch and Learn redemption page

A choice of dining incentive choices makes the event more memorable

Sample lunch and learn project template

Agency Program Management Experience

Convenience & Flexibility

Sending incentives and rewards is uncomplicated, seamless and flexible.

Choose email, SMS message, or printed for in-person delivery, depending on your preference.

Initial incentive award messages are followed up with automated reminders to help assure that participants claim their reward.

Post-claim messages may be used in various ways, including additional thanks to employees.

Robust reporting lets you instantly communicate the success of your agency programs to your clients.

Typical Cadence

Day 0 – Initial incentive delivery

Day 1 – Reminder of unclaimed incentive

Day 5 – Reminder of unclaimed incentive

Day 15 –  Additional reminders as needed

A final reminder 5 days prior to the expiration of your incentive offer

Incentive and Reward Delivery

Add subjects individually or load a complete list.

Adding subjects for compensation for a clinical trial

Incentive and Reward Delivery

Edit, resend or revoke compensation deliveries

Schedule a Demo

A short demo is the perfect way to show you how TruCentive can help you realize your rewards, gifts, or payout goals in a real-world scenario, building a complete project with everything from your logo, design options, and messaging to incentive selection, deliveries, and reminders. 

When we’re done, you’ll:

  • Possess a solid grasp of constructing your project.
  • Have a comprehensive understanding of best practices for incentive delivery.
  • Learn the secrets of the incentives industry and the savings and advantages of utilizing TruCentive for your next program. 
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Create “Grade-A” content

Use powerful features to quickly create professional-looking incentive deliveries

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At your service

With a TruCentive subscription, you get technical support for all your team members so you can get back to your project fast

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Reimagine your productivity

Eliminate the time and frustration managing the procurement, delivery, and management of your rewards and incentives deliveries

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