Agency Incentive and Reward Programs

Agency incentive and reward programs are exciting and effective tools for building successful programs for agency clients. Incentives transform ordinary marketing efforts into extraordinary campaign success stories.

Advertising agencies, marketing firms and PR agencies easily harness the irresistible allure of gift cards to create turnkey, compelling rewards and incentive programs to facilitate the success of agency-offered services.

Kickstart lead generation, client retention, and good will for your agency clients with easy to manage programs.

Eliminate waste - Only pay for claimed incentives and rewards


Show me! It is simple to create stunning programs that attract prospects and differentiate your agency.

Send sample incentives to yourself or clients in minutes. No credit card is required to design and send stunning samples to show your clients how incentives can make sales and marketing programs successful!

Types of Agency Marketing Incentives

  • Agencies can use incentives and rewards, such as gift cards, to help their clients achieve their goals.
  • Design and manage these programs to support lead generation, client retention, client goodwill and client conversion.
  • PR agencies can organize online contests or sweepstakes on behalf of their clients, with gift cards as attractive prizes. 
  • Gift cards work well as incentives to attract attendees to events, lunch and learns or webinars hosted by their clients.  Gift cards can sweeten the deal and boost success.
  • Advertising agencies build email marketing campaigns offering gift cards or merchandise for lead generation and nurturing potential clients through the sales funnel.
  • Marketing agencies may conduct surveys and solicit feedback and reward participants with gift cards upon completion.
  • PR and marketing agencies can build social media contests with gift cards as the grand prizes.
  • Agencies can design giveaway programs with gift cards as a part of reward for taking a phone call or attending a meeting. 
agency pitch
Good marketing makes the company look smart. Great marketing makes the customer feel smart.

Three key aspects to agency lead generation incentive programs

1. Clear Objectives

Have clear and specific objectives for lead generation incentive programs. Is it creating leads, expanding into new markets, or boosting sales? The program objectives should laser-align with your client’s business goals.

2. Attractive Incentives

The incentive programs developed by agencies should be compelling and aligned with desired outcomes. Consider how the incentive enhances the brand image.

3. Measurable Metrics and Tracking

Measure the success of your incentive program. Regularly review the data to assess the program’s effectiveness and make program modifications to boost success.



Limited-time offers can incentivize potential clients to take advantage of exciting gift and premium offers that can help drive immediate action and interest.

Attracting new prospects is a challenge. Give-away programs can used as part of agency programs that are geared towards filling the sales pipeline. 


Ad agencies and PR agencies can create compelling rewards and incentive programs to sell to their clients as part of their services.

These programs can be designed to assist in lead generation, client retention, and attracting potential clients.


Incentives and giveaways are attention-grabbing. They pique the interest of potential customers who may not have otherwise paid attention to the product or service being advertised.

When executed strategically, these programs can drive increased sales and customer engagement and make agency programs successful.

TruCentive Carrot top

Spend 20 minutes seeing how TruCentive makes it simple to create stunning incentive program for your clients that boost your clients’ bottom line and make you more successful.

We’re changing the way incentives are delivered!

Programs to delight your clients' prospects!

Offering programs to your clients that provide customers and prospects a fun choice of incentives and rewards can create interest and help close deals.


When your programs give prospects and customers the option to select their preferred incentives and rewards, they appreciate them more.

Boosted Enthusiasm

Providing the option for prospects and customers to choose incentives or rewards over and above free trials can resonate with them personally and increase their motivation to engage.


Agencies can differentiate themselves through their creative approach to campaigns. Incentives and rewards are a proven way to boost campaign success and set them apart from competitors.

Enhanced Perceived Value

By providing a variety of incentive choices, you can create a positive experience, leading to greater lead flow, higher engagement, and more successful programs.

Incentives and rewards increases the appeal and memorability of marketing programs – and the success of agency programs.


Uber Gift Card
Safeway, Albertsons, Vons, Acme, Shaws, Randalls, Gift Card
CVS Gift Card


Amazon Gift Card
Visa Card
Walmart Gift Card


Fandango Card
AMC gift card
“The best marketing doesn’t feel like marketing.”
Tom Fishburne
"Make your marketing so useful people would pay you for it."
Jay Baer
“Success is making those who believed in you look brilliant.”
Dharmesh Shah

Prospect and Customer Recipient Experience

Make a positive impression

Running programs for clients should be simple and flexible.

A streamlined and flexible process not only creates a positive experience for your customers’ prospects and customers but they also make a positive impression on your agency clients.

You have the option to send incentives and reward choices through email, SMS messages, or in-person delivery, based on what suits your organization best.

Automated reminders assure that prospects and customer get the news. Follow up messages may also be sent Post-claim to add an extra “thank you.”

Typical Cadence

Day 0 – Initial incentive delivery

Day 1 – Reminder of unclaimed incentive

Day 5 – Reminder of unclaimed incentive

Day 15 –  Additional reminders as needed

A final reminder 5 days prior to the expiration of your incentive offer

Email, SMS, or in-person delivery

email for lunch and learn
lunch SMS

Lunch and Learn redemption page

A choice of dining incentive choices makes the event more memorable

Agency Program Management Experience

Convenience & Flexibility

Sending incentives and rewards is uncomplicated, seamless and flexible.

Choose email, SMS message, or printed for in-person delivery, depending on your preference.

Initial incentive award messages are followed up with automated reminders to help assure that participants claim their reward.

Post-claim messages may be used in various ways, including additional thanks to employees.

Robust reporting lets you instantly communicate the success of your agency programs to your clients.

Typical Cadence

Day 0 – Initial incentive delivery

Day 1 – Reminder of unclaimed incentive

Day 5 – Reminder of unclaimed incentive

Day 15 –  Additional reminders as needed

A final reminder 5 days prior to the expiration of your incentive offer

Incentive and Reward Delivery

Add subjects individually or load a complete list.

Adding subjects for compensation for a clinical trial

Incentive and Reward Delivery

Edit, resend or revoke compensation deliveries

Ready to design something brilliant?

Schedule a free design session

Our design sessions are the perfect way to show you how TruCentive can help you realize your rewards, gifts, or payout goals in a real-world scenario, building a complete project with everything from your logo, design options, and messaging to incentive selection, deliveries, and reminders.

When we’re done, you’ll:

  • Possess a solid grasp of constructing your project.

  • Have a comprehensive understanding of best practices for incentive delivery.

  • Learn the secrets of the incentives industry and the savings and advantages of utilizing TruCentive for your next program.
A mosaic of gift, award, and incentive automation designs that were created in TruCentive by customers in their design session
G2 Winter Badges for TruCentive

If you’re ready to start designing on your own, sign up and start sending samples. There’s no credit card required to start exploring your creative side!

Content Icon

Create “Grade-A” content

Use powerful features to quickly create professional-looking incentive deliveries

Service Icon

At your service

With a TruCentive subscription, you get technical support for all your team members so you can get back to your project fast

Productivity Icon

Reimagine your productivity

Eliminate the time and frustration managing the procurement, delivery, and management of your rewards and incentives deliveries