B2B Gift Card Survey Results

2021 Gift Card Preference Survey

Webinar playback

Listen to our fast-paced Coffee with TruCentive webinar as we discuss our 2021 B2B Gift Card Survey Results. In less than 30 minutes, learn how organizations have shifted their rewards and incentives strategies to enhance Marketing and HR programs. Our survey included 1620 businesses across many industries to better understand how and why organizations are evolving their gift card strategies.

B2B Gift Card Survey Results Detail:

We conducted our first survey three years ago and have added new questions to address an ever-evolving marketplace. We looked at trends in addition to adding some very interesting new data points for this year to address new features and use cases. Our study used a random selection of organizations all with revenue of more than one million dollars. We sent a series of four email invitations over a three-month period requesting participation in the 20-question online survey. We received over 1700 responses which we scrubbed to make sure no one company was over-represented. This process reduced the data set to 1,620 U.S. businesses. Of those 1620 businesses, 1,117 are currently using gift cards as rewards or incentives.

In this edition of Coffee with TruCentive, we covered:

How usage has changed over the past 3 years.
Which gift cards work best and the best values.
How organizations changed their strategy to improve results & ROI.
Which departments are most active & their use cases.
Organizations planned adoption over the next 12 months.

Note: Organizations with more than one respondent were interviewed to assess the organization’s overall usage to eliminate any departmental or siloed disparities in the survey results.

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Schedule a free design session

A design session is the perfect way to show you how TruCentive can help you realize your rewards, gifts, or payout goals in a real-world scenario, building a complete project with everything from your logo, design options, and messaging to incentive selection, deliveries, and reminders.

When we’re done, you’ll:

Possess a solid grasp of constructing your project.

Have a comprehensive understanding of best practices for incentive delivery.

Learn the secrets of the incentives industry and the savings and advantages of utilizing TruCentive for your next program.

If you’re ready to start designing on your own, sign up and start sending samples. There’s no credit card required to start exploring your creative side!

Create “Grade-A” content

Use powerful features to quickly create professional-looking incentive deliveries

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Reimagine your productivity

Eliminate the time and frustration managing the procurement, delivery, and management of your rewards and incentives deliveries