“By integrating HIPAA-compliant de-identification, we’re not only safeguarding the personal information of participants but also providing our clients with the peace of mind that comes from knowing their incentive programs are fully compliant with federal regulations.” said Lori Laub, CEO and co-founder of TruCentive
TruCentive, a leader in incentive automation solutions, announced a significant enhancement to its platform: HIPAA-compliant personal information de-identification (PII) capabilities. This new feature is designed to strengthen privacy protections and ensure the security of sensitive information, marking a significant step forward in TruCentive’s commitment to data protection for researchers worldwide.
With the healthcare industry’s increasing reliance on digital platforms, the need for stringent data protection measures has never been more critical. TruCentive’s latest update addresses this need by providing a robust solution for de-identifying personally identifiable information, ensuring that all data processed through its platform meets the rigorous standards set by the Health Insurance Portability and Accountability Act (HIPAA).
“This enhancement is a testament to TruCentive’s dedication to privacy, security, and compliance,” said Lori Laub, CEO of TruCentive. “By integrating HIPAA-compliant de-identification, we’re not only safeguarding the personal information of participants but also providing our clients with the peace of mind that comes from knowing their incentive programs are fully compliant with federal regulations.”
The de-identification process removes all identifiers that could potentially link back to an individual, such as email addresses, names, dates, and compensation selections directly related to an individual. This allows TruCentive’s clients to utilize the platform for research compensation while ensuring the anonymity and privacy of individuals’ data.
“We are excited to expand Shaip’s expertise in data privacy to the Incentive Automation marketplace,” said Hardik Parikh, co-founder and CRO of Shaip. “This marks a milestone in blending technological innovation with strict compliance to protect sensitive information and build client trust.”
TruCentive’s HIPAA compliant personal information de-identification feature is immediately available to Enterprise platform users, reaffirming the company’s position at the forefront of secure and compliant incentive automation solutions.
Please visit www.trucentive.com for more information about TruCentive and its new HIPAA compliant de-identification capabilities.
About Shaip
Headquartered in Louisville, Kentucky, Shaip is a fully managed data platform designed for companies looking to solve their most demanding AI challenges, enabling smarter, faster, and better results. Shaip supports all aspects of AI training data, from data collection to licensing, labeling, transcribing, and de-identifying, by seamlessly scaling our people, platform, and processes to help companies develop their AI and ML models. To learn how to make your data science team and leaders’ lives easier, visit us at www.shaip.com.
About TruCentive
TruCentive empowers organizations to connect with employees, partners, customers, and research participants through personalized and innovative engagement campaigns. By seamlessly integrating the delivery of merchandise, gift cards, SWAG, and payments, companies enhance the impact of their programs while fostering stronger relationships. The TruCentive Incentive Automation Platform provides access to over 100,000 merchandise options, more than 10,000 gift cards globally, and over 85,000 local merchant options, along with versatile payment methods including Visa, AmEx, MasterCard, Deposit-to-Debit Card, PayPal, and Venmo. With integrations into leading marketing, sales, and HR tools, TruCentive supports HR initiatives, demand generation, account-based marketing, customer appreciation, and research and clinical trial compensation programs, ensuring meaningful and effective engagement at every level.
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