Incentive Options

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Holiday Incentive Preferences

Gift Cards Give Freedom of Choice

Gift cards that are redeemable for merchandise and goods provide recipients the freedom to chose the holiday incentive that they want.

Providing your employees, customers and partners a choice of incentives has many benefits:

  • Recipients are happier.
  • You are free from having to determine which gifts might be appropriate and which gifts may be inappropriate.
  • Recipients appreciate having the autonomy to choose from different gift choices.
  • Choice helps prevent gift blowback from one-size-fits-all gifts that often occurs with physical gifts.
Man with phone holiday incentive gift

A recent survey of holiday incentive choices uncovered a strong preference for gift cards.

Gift Cards preferred as Holiday gift choice, among employers
Gift Cards 73%
Merchandise is the second most preferred Holiday gift choice offer among employers
Merchandise 19.2%

Holiday incentive / gift preferences survey (9/24)

Recipient’s Choice

Employees Prefer Rewards that Provide Flexibility

Gift cards show appreciation and empower employees to use their incentives in a way that’s meaningful to them.

Incentive automation in the TruCentive Incentives fulfillment and reward delivery platform provides the tools to deliver rewards and incentives in ways that delight your recipients. 

Curate a group of cards and gift selections and offer your recipients a choice of gift selections. “Recipients Choice” lets your recipient choose which gift works best for them.

Offer a selection from thousands of gift card options.

Mix merchant gift cards, funds delivery, and pre-paid cards to give recipients the ultimate choice.

Select a theme of high-tech and offer specific choices such as Apple or merchandise from BestBuy.

You can select certain themes such as food, with Coffee, Pizza, and home delivery via Doordash, GrubHub or Uber Eats.

Design features include advanced editing capabilities to create stunning experiences, and the flexibility to personalized messages  along with gift cards gives you full control over your incentive, message, and delivery.

Build beautiful emails and SMS message that create a memorable impression. You get total control over the design of each campaign. Use the pre-designed templates  or build your own from scratch and you can be ready to start your gift card delivery in minutes.

Gift personalization and choice are important.

Personalized messaging is very, or somewhat important to employers
Personalization 92.3%
Employers preference for employee choice selection of gifts
Employee Selection 53.9%

Holiday incentive / gift preferences survey (9/24)

Gift Card Advantages

Recognizing and rewarding your employees with holiday incentive Gift Card choices offers many advantages, and helps to build a positive organizational culture.

Employer Convenience

Gift cards are easy to administer and maintain. They are especially easy to distribute compared to other types of holiday gifts, particularly during the busy holiday season.

Incentive automation makes the whole process simple.

Digital gift cards can be sent instantly to large teams of people, on site and those that are remote.

Logistical hassles are eliminated. Shipping and packaging, as well as returns are eliminated. 

Personalization and Choice

Gift cards provide employees with the freedom to choose the gift or memento that really matters to them. Whether it’s a specific retailer, or a general-purpose card employees appreciate having the independence to choose how to redeem the gift.

Bad gift blowback, the problem with one-size-fits-all gifts, is avoided. 

Employees overwhelmingly prefer gift cards because of the flexibility they provide.

Cost-Efficient

Organizations can easily control the amount of spending by pre-selecting gift card amounts.

Gift card value can be selected  and tied to the performance level  of employees. Consistency and budget adherence are ensured.

Employees may be reminded to redeem unclaimed gifts to ensure that no employees miss the opportunity.

100% of the value of unclaimed merchandise is automatically returned to the sender’s account based on their selected expiration timeframe along with excess merchandise funds.

High Percieved Value

Research shows that employees often perceive gift cards as a high-value reward because of their potential to fulfill personal wants, rather than a one-size-fits-all item they may not need or want.

This higher perceived value boosts employee satisfaction and engagement.

The Incentive Marketing Association found that the perceived value of gift cards makes them a popular choice for reward programs.

Holiday Goodwill and Morale

Incentives, like gift cards, let the company participate in the season’s spirit of giving, and allow for recognition of the hard work and success of employees.

When incentives are presented with appropriate personalization and during festive times such as the winter holidays, the recipient experience becomes even more memorable.

Employee choice lets employees pick what they find to be most appealing and appropriate and helps ensure that gifts are remembered.

Tax Implications

Of course tax issues should be left up to your finance folks, but gift cards for merchandise may typically be managed more easily than cash bonuses.

Gift cards that allows an employee to receive a specific item of personal property that is minimal in value, provided infrequently, and is administratively impractical to account for, may be excludable as a de minimis benefit, depending on facts and circumstances.

Always consult with your finance folks for their advice. IRS

According to a recent Gift Card Gauge survey from Fiserv, 80 % of employees prefer receiving gift cards for holiday incentives over other forms of noncash incentives.

Throw a Holiday Party Instead!

What about just holding a traditional holiday party or celebration for employees?

Probably not the best idea. (Rethinking the Holiday Party)

It’s becoming increasingly evident that not all employees feel the same way about traditional ways of celebrating the holidays.

Companies used to have holiday parties and hand out branded coffee mugs or frozen turkeys or other such one-size-fits-all gifts.

“One year, we received a framed 8×10 family photo from my boss of her family. I’ve never even met her family, so it came across as strange. I smiled, said “Thank you,” and put the photo on my desk at work to not be insulting. People often asked if [they were] my relatives.”
more gift (horror) stories at Fast Company.

Holiday parties are just not as popular with employees as they once seemed.

The traditional holiday party celebration may just not be effective anymore.

And your employees may not even want the celebrations.

Life sems to be more fast-paced. Having to give up increasingly rare personal time is a burden. Employees may already be caught between the the demands of commuting, work, family, and the demands of a personal life.

Spending time, particularly extra time, at a work event may not be the best use of your employee’s time. 

Top reasons that deterred employees from holiday year-end party.
  • I get enough socialization with my coworkers during the regular workday: 36%
  • I prefer to keep my personal life separate from my professional life: 33%
  • I don’t want to spend time away from my family/friends: 28%
  • I don’t feel connected to my coworkers: 24%
  • I have attended previous company events and did not enjoy the experience: 20%
  • My company doesn’t allow plus ones to come to the holiday party: 19%
  • I would attend but my company doesn’t cover the attendance for remote/hybrid employees: 8%
  • I have health concerns: 5%

Holiday parties are just not that popular.

Employers say that Holiday parties are unpopular to neutral popularity among employees
Holiday Party Unpopularity 56%
Preference low-key, team or virtual gatherings
Small, casual gatherings 34.6%
Employees would prefer no celebration or a root canal rather than a holiday party
No Party 23.1%

Holiday incentive / gift preferences survey (9/24)

The Best Holiday Incentive Choice

Gift cards are a holiday incentive favorite because they offer employees the ultimate freedom of choice, giving employees and recipients control over how they want to use their reward. Choice and flexibility lead to happier recipients, avoiding the frustration that comes with one-size-fits-all gifts like company-branded mugs or holiday baskets that often go unused. According to a TruCentive survey, 73% of employers prefer gift cards as a holiday incentive, with merchandise trailing far behind at 19%.

Convenience is one of the key benefits of gift cards. For employers, they’re easy to design, administer and distribute. With just a few clicks, you can send out personalized gift cards to teams across various locations. There is no longer the need  to deal with shipping, packaging, or returns. Incentive Automation tools like TruCentive make it easy to create a memorable and engaging experience for employees with customization of emails and SMS messages.

Gift cards also help boost employee morale by giving them something they actually want, ensuring that your holiday incentives are well-received and remembered. Personalized messages and themed options (like tech or food) add to the appeal, making the gift feel more meaningful.

Gift cards are cost-efficient. Employers can set fixed spending limits, and if a gift card goes unclaimed, the value is returned to the organization, making sure every dollar counts.

Gift cards are a leading choice for rewarding employee achievements with holiday incentives while keeping things festive during the holiday season. Gift cards are a perfect holiday incentive solution for both employers and employees.

unhappy with holiday incentive