Improving Survey Response Rates with Incentives

The main reasons why participants respond to surveys

When conducting surveys, one of the biggest problems organizations face is a low response
rate. Your survey can follow all best practices — a well-defined goal, a clear target population,
simple and straightforward questions — and still fall short of receiving a sufficient number of
responses. So, the question becomes this: how can you encourage survey responses without
jeopardizing the integrity of your results? To answer this question, we must first understand why
participants complete surveys in the first place. It is generally understood that there are four
main reasons why participants respond to surveys:


1. Altruism – To be helpful to the researcher or society
2. Interest in the research topic
3. Perceived self-benefit – by responding to survey, products or services will improve
4. Direct incentives

read more…

Share with your colleagues

 Quickly build, brand, and manage your own reward, marketing, and promotion programs; selecting from a wide variety of digital gifts and delivery strategies

Try Before you Buy!

• No Credit Card Required

• Send Gift Cards via Email and/or SMS

• Pre-designed Templates

• Automated Reminders & Follow-up Messages

• Only Pay for What you Send

• No Project is Too Big or Too Small

Our expert customer success team is ready to help you launch your first project:

• Content Design
• Branding
• Gift Card Selection
• Integration with Your Favorite Tools

Create & Send Sample Gift Card Messages

via email & SMS

in Minutes!

Busy Bee sample template

Say Thank You

Employee Rewards

Lunch and Learn Template

Get More Attendees

Meetings & Lunch and Learns

Survey Templates

Drive Results

Surveys, Events, Webinars