The True Cost of Incentives Delivery
Four Insights That Will Permanently Change How You Deliver Rewards, Gifts, and Incentives
Getting the most from your Sales, Marketing, or HR budget is more critical now than ever. You’re likely leaving money on the table with your current Reward, Gift, and Incentive programs. Here are four statistics that may change how you evaluate incentive program ROI. TruCentive automatically returns 100% of the unclaimed value of gift cards, merchandise, and payment deliveries for an average savings of 23%
- The average claim rate on E-Gift cards over time peaks at just over 68%. That means 32% of your rewards, gifts, and incentives go unclaimed. That's a 22% premium over our Pay as You Go plan.
- Automated reminders significantly boost redemption rates and continually put your brand and messaging in front of your recipients.
- Forgetfulness is the number one reason gift cards go unclaimed. Sometimes too many choices is NOT a good thing!
- Typical TruCentive Projects have a 9% higher claim rate and 28% lower cost when the value of unclaimed gift cards is automatically returned to your account. Zero waste!
“Together, Walmart and Starbucks held about $3.5 billion in deferred gift card revenue,” said Lael Brainard, a member of the Federal Reserve Board
Source: marketplace.org
Last year, TruCentive customers saved over one million dollars!
What is "Delivery Breakage" ?
Free gift card delivery offers hide a hidden cost for organizations, known as “delivery breakage” in the incentives industry. This refers to unclaimed deliveries from which vendors profit over time. The facade of free delivery conceals a strategy where card delivery vendors profit from anticipated unclaimed deliveries, turning a seeming convenience into a significant gain for them, not the organizations. This practice leverages the likelihood that many gifts, awards, or incentives will not be claimed by their intended recipients, benefiting vendors at the organization’s expense. Trucentive returns delivery breakage automatically at the end of your specified date.
Typical Incentive Delivery Model
- 68% Claim Rate - Vendor keeps 32% of the value
- Per card delivery fee $0
- Funds returned for unclaimed cards 0%
- Number of delivery reminders & brand impressions - Zero
- Merchandise markup - 20-50%+ is typical
- Added or exagerated shipping cost
- Post claim follow-up messages - Zero
TruCentive Delivery
- 77% Claim Rate - TruCentive returns the remaining 23% of the value
- Per card delivery fee 6%
- Funds returned for unclaimed cards 100%
- Number of delivery reminders & brand impressions Four - typical customer
- Merchandise markup - Zero - Pass through pricing
- Shipping cost - Zero
- Post claim follow-up messages - Three
Ready to design something brilliant?
Schedule a free design session
When we’re done, you’ll:
- Possess a solid grasp of constructing your project.
- Have a comprehensive understanding of best practices for incentive delivery.
- Learn the secrets of the incentives industry and the savings and advantages of utilizing TruCentive for your next program.
If you’re ready to start designing on your own, sign up and start sending samples. There’s no credit card required to start exploring your creative side!
Create “Grade-A” content
Use powerful features to quickly create professional-looking incentive deliveries
At your service
With a TruCentive subscription, you get technical support for all your team members so you can get back to your project fast
Reimagine your productivity
Eliminate the time and frustration managing the procurement, delivery, and management of your rewards and incentives deliveries
