Incentives in the Channel - Using the Science
How to use incentives to motivate your sales teams
Partners and their prospects often need that extra little push to assure success via the channel. From webinar attendance to 1:1 calls, learn the psychology of incentives and how to use them to improve existing channel programs.
In this edition of Coffee with TruCentive, we covered:
- Why incentives should NOT be the main reason for action
- How vendors are shifting eGift card use and why
- Incentive vs. loyalty programs
- Making programs more interesting with themes
- Why you should only pay for results – the economics of eGift cards
Webinar playback
In this edition of Coffee with TruCentive we cover what has changed in the channel with regard to incentive programs. We look at everything from the types of projects, ie Certification, referral, etc. to the problems vendors are having motivating partners. We saw that vendors are spending more time focusing on the individual partner sales teams. We also saw an increase in training-focused projects.
The good news is that incentive programs are working, partner incentives are being claimed, and partners are willing to invest in their teams. The bad news is that partners are adding more products limiting the time allocated to you and your products. Learn how your peers are using incentives to increase their channel success.
Ready to design something brilliant?
Schedule a free design session
When we’re done, you’ll:
- Possess a solid grasp of constructing your project.
- Have a comprehensive understanding of best practices for incentive delivery.
- Learn the secrets of the incentives industry and the savings and advantages of utilizing TruCentive for your next program.
If you’re ready to start designing on your own, sign up and start sending samples. There’s no credit card required to start exploring your creative side!
Create “Grade-A” content
Use powerful features to quickly create professional-looking incentive deliveries
At your service
With a TruCentive subscription, you get technical support for all your team members so you can get back to your project fast
Reimagine your productivity
Eliminate the time and frustration managing the procurement, delivery, and management of your rewards and incentives deliveries
