Marketing Incentives and Rewards

Marketing incentives and rewards are effective tools for attracting customers and prospective customers and encouraging them to engage with your products and services.

Surprising customers and prospects with something extra is a powerful way to enhance their experience and boost loyalty. Rewards are a wonderful “thank you” for referrals that bring in new customers. Be generous!

Ensure that marketing incentives and rewards align with your overall strategy and brand image to create a positive and lasting impression on customers and prospects.

Eliminate waste - Only pay for claimed incentives and rewards


Try it! Send sample marketing incentives and rewards to yourself or colleagues in minutes. No credit card is required to design and send stunning samples to show how your organization can build attractive customer loyalty and lead generation programs with incentives and rewards that delight your prospects and customers.

Types of Marketing Incentives and Rewards

  • Loyalty programs reward customers with incentives after accumulating a certain number of purchases or reaching certain milestones.
  • Showing gratitude with a small gift or token of appreciation after a sale can leave a positive impression.
  • Incentives for participating in beta testing programs give participants early access to new features and improvements and rewards them for participation.
  • Gift cards for scheduling and participating in product demonstrations and meetings.
  • Referrals should always be generously rewarded with incentives for helping bring in new business. 
  • Offer a wide selection of incentives and awards for participating in a trial of your product or service that allows potential customers to experience value before committing to a purchase.
  • Offering incentives to new customers often motivates them to make their first purchase.
marketing gift
Delivering increased value to profitable customers turns them into loyal customers.

Three key aspects to marketing incentive programs

1. Targeted Incentives

Customize marketing incentives and rewards to match your audience’s preferences. Offer a choice of incentives for maximum value. Consider participants’ demographics, interests, and motivations when choosing rewards..

2. Effective Communication and Promotion

Utilize various channels to communicate to ensure participants understand the program’s benefits, rules, and how to participate, ensuring engagement and enthusiasm among the target audience.

3. Measurable Objectives

Clearly defined and measurable objectives are crucial for success, whether it’s increasing sales, improving customer retention, expanding market share, or achieving specific performance targets.



Reward programs can boost sales by providing prospects and customers with attractive offers and incentives.

Incentives motivate customers to make purchases, try new products, or buy more frequently, leading to higher satisfaction and increased revenue.

Offering a variety of incentives on a regular basis can keep the experience fresh and exciting.


Incentives should be relevant to the prospect or customer and their needs and align with their preferences.

Tailor your incentives to the needs and preferences of your target audience. TruCentive provides an easy means for recipients to select their most relevant incentive from a list of offerings that you curate.


Effective incentives are rewards for being a loyal customer, for participating in programs, providing referrals, or for trying out a product or service.

Consistency in delivering a positive customer experience is equally important of course.

TruCentive Carrot top

Spend 20 minutes seeing how TruCentive makes it simple to boost sales using incentives that make customers and potential customers feel valued and appreciated.

We’re changing the way incentives are delivered!

The unexpected can delight prospects and customers

Offering customers and prospects a fun choice of incentives and rewards can enhance their experience, close deals and build customer loyalty.


When prospects and customers have the option to select their preferred incentives and rewards, they appreciate them more.

Boosted Enthusiasm

Allowing customers to choose incentives or rewards over and above free trials can resonate with them personally and increase their motivation to excel in their roles and support the company’s success.


Sincere thanks aren’t solely motivated by profit. Authenticity builds trust and long-term relationships. Consider having the incentive come from the account team or support team that has the relationship with the customer. 

Enhanced Perceived Value

By providing a variety of incentive choices, you can create a positive experience, leading to higher customer retention, engagement, and satisfaction.

Incentives and rewards that align with customer preferences increases the perceived value and memorability of the gesture.


Uber Gift Card
Safeway, Albertsons, Vons, Acme, Shaws, Randalls, Gift Card
CVS Gift Card


Amazon Gift Card
Visa Card
Walmart Gift Card


Fandango Card
AMC gift card
"A satisfied customer is the best business strategy of all"
Michael LeBoeuf
"An incentive is a bullet, a key: an often tiny object with astonishing power to change a situation"
Steven Levitt
Economist and Author
“Show me the incentive and I will show you the outcome.”
Charlie Munger
Vice chairman of Berkshire Hathaway

Recipient Experience

Recognition that delights

Receiving incentives and rewards should be effortless.

A streamlined and flexible process not only creates a positive experience for your customers and prospects but also leaves a lasting impression.

You have the option to send incentives and reward choices through email, SMS messages, or in-person delivery, based on what suits your organization best.

Automated reminders assure that prospects and customers get the news. Follow up messages may also be sent post-claim to add an extra “thank you.”

Typical Cadence

Day 0 – Initial incentive delivery

Day 1 – Reminder of unclaimed incentive

Day 5 – Reminder of unclaimed incentive

Day 15 –  Additional reminders as needed

A final reminder 5 days prior to the expiration of your incentive offer

Email, SMS, or in-person delivery

referral incentive and reward email example
thank you for your referral SMS message

Marketing incentives and rewards claim page example

Prospects and customers prefer a choice of incentives

landing page of referral incentive

Simple to Administer

Convenience & Flexibility

Sending incentives and rewards is uncomplicated, seamless and flexible for administrators that manage marketing and referral programs.

Complete projects may be shared among team members and among anyone in or even outside of the organization to facilitate fast, accurate and on-brand sending.

Choose email, SMS message, or printed for in-person delivery, depending on your preference.

Initial incentive gift messages can be followed up with automated reminders to help assure that participants claim their reward.

Post-claim messages may be used in various ways, including additional thanks to prospects and customers.

Typical Cadence

Day 0 – Initial incentive delivery

Day 1 – Reminder of unclaimed incentive

Day 5 – Reminder of unclaimed incentive

Day 15 –  Additional reminders as needed

A final reminder 5 days prior to the expiration of your incentive offer

Incentive and Reward Delivery

Add subjects individually or load a complete list.

Adding subjects for compensation for a clinical trial

Incentive and Reward Delivery

Edit, resend or revoke compensation deliveries

Ready to design something brilliant?

Schedule a free design session

Our design sessions are the perfect way to show you how TruCentive can help you realize your rewards, gifts, or payout goals in a real-world scenario, building a complete project with everything from your logo, design options, and messaging to incentive selection, deliveries, and reminders. 

When we’re done, you’ll:


  • Possess a solid grasp of constructing your project.


    • Have a comprehensive understanding of best practices for incentive delivery.


  • Learn the secrets of the incentives industry and the savings and advantages of utilizing TruCentive for your next program.
A mosaic of gift, award, and incentive automation designs that were created in TruCentive by customers in their design session
G2 Users Love Us!

If you’re ready to start designing on your own, sign up and start sending samples. There’s no credit card required to start exploring your creative side!

Content Icon

Create “Grade-A” content

Use powerful features to quickly create professional-looking incentive deliveries

Service Icon

At your service

With a TruCentive subscription, you get technical support for all your team members so you can get back to your project fast

Productivity Icon

Reimagine your productivity

Eliminate the time and frustration managing the procurement, delivery, and management of your rewards and incentives deliveries