Marketing incentives and rewards are effective tools for attracting customers and prospective customers and encouraging them to engage with your products and services.
Surprising customers and prospects with something extra is a powerful way to enhance their experience and boost loyalty. Rewards are a wonderful “thank you” for referrals that bring in new customers. Be generous!
Ensure that marketing incentives and rewards align with your overall strategy and brand image to create a positive and lasting impression on customers and prospects.
Customize marketing incentives and rewards to match your audience’s preferences. Offer a choice of incentives for maximum value. Consider participants’ demographics, interests, and motivations when choosing rewards..
Utilize various channels to communicate to ensure participants understand the program’s benefits, rules, and how to participate, ensuring engagement and enthusiasm among the target audience.
Clearly defined and measurable objectives are crucial for success, whether it’s increasing sales, improving customer retention, expanding market share, or achieving specific performance targets.
Reward programs can boost sales by providing prospects and customers with attractive offers and incentives.
Incentives motivate customers to make purchases, try new products, or buy more frequently, leading to higher satisfaction and increased revenue.
Offering a variety of incentives on a regular basis can keep the experience fresh and exciting.
Incentives should be relevant to the prospect or customer and their needs and align with their preferences.
Tailor your incentives to the needs and preferences of your target audience. TruCentive provides an easy means for recipients to select their most relevant incentive from a list of offerings that you curate.
Effective incentives are rewards for being a loyal customer, for participating in programs, providing referrals, or for trying out a product or service.
Consistency in delivering a positive customer experience is equally important of course.
Offering customers and prospects a fun choice of incentives and rewards can enhance their experience, close deals and build customer loyalty.
Empowerment
When prospects and customers have the option to select their preferred incentives and rewards, they appreciate them more.
Boosted Enthusiasm
Allowing customers to choose incentives or rewards over and above free trials can resonate with them personally and increase their motivation to excel in their roles and support the company’s success.
Authentic
Sincere thanks aren’t solely motivated by profit. Authenticity builds trust and long-term relationships. Consider having the incentive come from the account team or support team that has the relationship with the customer.
Enhanced Perceived Value
By providing a variety of incentive choices, you can create a positive experience, leading to higher customer retention, engagement, and satisfaction.
Incentives and rewards that align with customer preferences increases the perceived value and memorability of the gesture.
Receiving incentives and rewards should be effortless.
A streamlined and flexible process not only creates a positive experience for your customers and prospects but also leaves a lasting impression.
You have the option to send incentives and reward choices through email, SMS messages, or in-person delivery, based on what suits your organization best.
Automated reminders assure that prospects and customers get the news. Follow up messages may also be sent post-claim to add an extra “thank you.”
Day 0 – Initial incentive delivery
Day 1 – Reminder of unclaimed incentive
Day 5 – Reminder of unclaimed incentive
Day 15 – Additional reminders as needed
A final reminder 5 days prior to the expiration of your incentive offer
Prospects and customers prefer a choice of incentives
Sending incentives and rewards is uncomplicated, seamless and flexible for administrators that manage marketing and referral programs.
Complete projects may be shared among team members and among anyone in or even outside of the organization to facilitate fast, accurate and on-brand sending.
Choose email, SMS message, or printed for in-person delivery, depending on your preference.
Initial incentive gift messages can be followed up with automated reminders to help assure that participants claim their reward.
Post-claim messages may be used in various ways, including additional thanks to prospects and customers.
Day 0 – Initial incentive delivery
Day 1 – Reminder of unclaimed incentive
Day 5 – Reminder of unclaimed incentive
Day 15 – Additional reminders as needed
A final reminder 5 days prior to the expiration of your incentive offer
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Our design sessions are the perfect way to show you how TruCentive can help you realize your rewards, gifts, or payout goals in a real-world scenario, building a complete project with everything from your logo, design options, and messaging to incentive selection, deliveries, and reminders.
When we’re done, you’ll:
If you’re ready to start designing on your own, sign up and start sending samples. There’s no credit card required to start exploring your creative side!
Use powerful features to quickly create professional-looking incentive deliveries
With a TruCentive subscription, you get technical support for all your team members so you can get back to your project fast
Eliminate the time and frustration managing the procurement, delivery, and management of your rewards and incentives deliveries
The merchants represented are not sponsors of the rewards or are otherwise affiliated with TruCentive. The logos and other identifying marks attached are trademarks of and owned by each represented company and/or its affiliates. Please visit each company’s website for additional terms and conditions. TruCentive© 2025
