Compensation serves as a valuable incentive to encourage participation and active engagement in research activities, including market research, user interface (UI) design studies, and focus groups.
Studies show that by using carefully selected compensation options, participants are more easily acquired and are more likely to stay engaged throughout the duration of a study.
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Offering focus group and research participants a choice of gift cards or payment methods encourages participation.
Increased sense of control
When participants are given a choice of incentives and rewards, they feel more a greater sense of involvement.
Enhanced motivation
By allowing participants to select an incentive or gift card that is most meaningful to them, they are more likely to be motivated to contribute to the success of your research.
Positive association
Receiving a “desired” reward creates a stronger positive association with the research and its organizers.
Perception of value
Selecting a gift card or payment that is personally relevant to them increases the perceived value of the incentive.
By offering a choice of incentives to participants, researchers create a positive and rewarding experience, which can lead to increased motivation, engagement, and willingness to participate in future research.
Incentives motivate people to participate in research activities. Whether it’s an NPS survey, UI design feedback, or attending a focus group, a tangible reward can make people more willing to invest their time and effort.
When participants are motivated by incentives, they are more likely to provide thoughtful and accurate responses. This can lead to higher-quality data from your research.
Providing incentives can help create a positive experience, increasing future research participation and enhancing goodwill.
Straightforward compensation administration allows researchers to allocate their time to the studies rather than to logistical issues.
For subjects, prompt and hassle-free incentive redemption is important. A good experience acknowledges their valuable participation ensuring they feel valued and respected in the process.
Attractive and compelling incentive options recruit more subjects and retain them longer. Incentives are a perfect “thank you” for research participation.
Many research studies, especially multi-part research, fail because participants end participation early.
Flexibility in managing incentive and reward delivery via SMS, email, or in-person with the ability to resend, edit, or revoke deliveries at any time puts you in control of incentives.
Flexibility of choice lets you easily select incentives to offer with options ranging from Visa, AMEX, 3,000+ merchant gift cards, local vendors and physical card options.
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The focus group and research reward process should be seamless and flexible for subjects.
A better experience leaves a lasting impression, enhances retention and helps ensure the success of your research.
Gift and reward choices can be delivered to your research participants via email, SMS message, or printed for in-person delivery, depending on preference.
Initial incentive award messages can be followed up with automated reminders to help assure that all participants are included. Messages may also be sent Post-claim to add an extra “thank you,” to solicit further feedback or information.
Day 0 – Initial incentive delivery
Day 1 – Reminder of unclaimed incentive
Day 5 – Reminder of unclaimed incentive
Day 15 – Additional reminders as needed
A final reminder 5 days prior to the expiration of your incentive offer
A choice of incentives can improve enrollment & retention
The research incentive sending process should be uncomplicated, seamless and flexible for administrators.
Administrators may choose to deliver incentives via email, SMS message, or printed for in-person delivery, depending on your preference.
Initial incentive award messages are followed up with automated reminders to help assure that participants claim their reward.
Post-claim messages may be used in various ways, including additional feedback requests to reinforce the importance of your study or add an extra thank you.
Day 0 – Initial incentive delivery
Day 1 – Reminder of unclaimed incentive
Day 5 – Reminder of unclaimed incentive
Day 15 – Additional reminders as needed
A final reminder 5 days prior to the expiration of your incentive offer
Add subjects individually or load a complete list.
Our design sessions are the perfect way to show you how TruCentive can help you realize your rewards, gifts, or payout goals in a real-world scenario, building a complete project with everything from your logo, design options, and messaging to incentive selection, deliveries, and reminders.
When we’re done, you’ll:
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Use powerful features to quickly create professional-looking incentive deliveries
With a TruCentive subscription, you get technical support for all your team members so you can get back to your project fast
Eliminate the time and frustration managing the procurement, delivery, and management of your rewards and incentives deliveries
The merchants represented are not sponsors of the rewards or are otherwise affiliated with TruCentive. The logos and other identifying marks attached are trademarks of and owned by each represented company and/or its affiliates. Please visit each company’s website for additional terms and conditions. TruCentive© 2024
The Hidden Truth
About Incentives and Payments
Did you know that, on average, 32% of gift cards go unclaimed annually? – Paytronix
This means a significant portion of your budget might never reach its intended recipient, leaving both value and impact unrealized.
At TruCentive, we do things differently. Upon expiration, 100% of the unclaimed delivery value is returned to you, ensuring your resources are fully optimized and reinvested where they matter most.
