Sales and channel incentives and rewards are strategies and programs designed to motivate and reward channel partners, sales teams, distributors, and dealers for achieving specific sales or performance goals.
Getting channel attention is difficult. Getting salespeople to keep your solution top of mind is a challenge.
Incentives and rewards can go a long way to getting channel attention, boosting sales, driving channel loyalty, and achieving business objectives.
Programs based on incentives are effective, exciting and easy to communicate.
The goal is to create a win-win situation where the folks being rewarded are motivated to drive sales and achieve desired outcomes, ultimately benefiting both the participants and the organization.
Customize incentives to match your audience’s preferences. Offer a choice of incentives for maximum value. Consider you sales team and partners’ sales team interests, and motivations when choosing rewards.
Don’t over-complicate your incentive program. The easier you make it to sell your product and complete your incentive program the better. Communicate to ensure participants understand the program’s benefits, rules, and how to participate, ensuring engagement and enthusiasm among the target audience.
Clearly defined and measurable objectives are crucial for the success of sales and channel incentive programs, whether it’s improving the lead pipeline, expanding market share, or increasing sales.
Sales and channel programs can boost sales by sales personnel with attractive offers and incentives.
Incentives motivate sales reps to lead with your solutions, help you introduce new products, and increase sales.
Offering a variety of incentives on a regular basis can keep the experience fresh and exciting.
Incentives should be relevant and of proper scale to excite sales folks and keep you top of mind.
Tailor your incentives to the needs and preferences of your target audience.
TruCentive provides an easy means for recipients to select their most relevant incentive from a list of offerings that you curate.
Consistency in delivering a positive customer experience is equally important of course.
Incentives should be seen as an extra incentive for meeting sales targets or fulfilling other target actions like the number of demos.
Offering sales teams and partners a fun choice of incentives and rewards keeps you top of mind with your partners, build partner loyalty, and help close deals.
Empowerment
When partner sales reps have the option to select their preferred incentives and rewards, they appreciate them more.
Boosted Enthusiasm
Allowing partner sales reps to choose incentives or rewards can resonate with them personally and increase their motivation to offer your solutions and help in your the company’s success.
Authentic
Sincere thanks aren’t solely motivated by profit. Authenticity builds trust and long-term relationships. Consider having the incentive come from the partner and account services team or support team that has the strongest relationship with the partner.
Enhanced Perceived Value
By providing a variety of incentive choices, you can create a positive experience, leading to higher recollection, engagement, and satisfaction.
Incentives and rewards that align with partner preferences increases the perceived value and memorability of the gesture.
Receiving incentives and rewards should be effortless.
A streamlined and flexible process not only creates a positive experience for your sales people, partners and their prospects but also leaves a lasting impression.
You have the option to send incentives and reward choices through email, SMS messages, or in-person delivery, based on what suits your organization best.
Automated reminders assure that recipients get the news. Follow up messages may also be sent Post-claim to add an extra “thank you.”
Day 0 – Initial incentive delivery
Day 1 – Reminder of unclaimed incentive
Day 5 – Reminder of unclaimed incentive
Day 15 – Additional reminders as needed
A final reminder 5 days prior to the expiration of your incentive offer
A choice of incentives makes the recognition more memorable
Sending incentives and rewards is uncomplicated, seamless and flexible for manager, administrators and channel personnel.
Complete projects may be shared to facilitate fast, accurate and on-brand sending.
Choose email, SMS message, or printed for in-person delivery, depending on your preference.
Initial incentive award messages are followed up with automated reminders to help assure that participants claim their reward.
Post-claim messages may be used in various ways, including additional thanks to employees
Day 0 – Initial incentive delivery
Day 1 – Reminder of unclaimed incentive
Day 5 – Reminder of unclaimed incentive
Day 15 – Additional reminders as needed
A final reminder 5 days prior to the expiration of your incentive offer
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Our design sessions are the perfect way to show you how TruCentive can help you realize your rewards, gifts, or payout goals in a real-world scenario, building a complete project with everything from your logo, design options, and messaging to incentive selection, deliveries, and reminders.
When we’re done, you’ll:
If you’re ready to start designing on your own, sign up and start sending samples. There’s no credit card required to start exploring your creative side!
Use powerful features to quickly create professional-looking incentive deliveries
With a TruCentive subscription, you get technical support for all your team members so you can get back to your project fast
Eliminate the time and frustration managing the procurement, delivery, and management of your rewards and incentives deliveries
The merchants represented are not sponsors of the rewards or are otherwise affiliated with TruCentive. The logos and other identifying marks attached are trademarks of and owned by each represented company and/or its affiliates. Please visit each company’s website for additional terms and conditions. TruCentive© 2025
