Using the Science of Incentives to Schedule More Meetings

Using incentives to give prospects that little extra push

Prospects often need that extra little push to encourage them to take a meeting. Whether you’re encouraging webinar attendance or 1:1 calls with prospects, you’ll want to learn the science of incentives and how to use them to schedule more meetings.

In this edition of Coffee with TruCentive, we covered:

  • Getting the most perceived value from your incentive dollar
  • The best delivery timing for your incentive
  • Tipping the scale – incentive vs. friction (the ask)
  • Why testing is the only way to optimize your strategy
  • Why incentives should NOT be the main reason you get a customer to act
  • Recognition: you, your brand, and your incentive