Small Business Saturday is November 30

Support small businesses and all they do for their communities.

Encourage your employees, customers, and partners to support their local small businesses via local Gift Cards on Small Business Saturday!

Go Local this Holiday Season!

Feel Good About Supporting Local Communities.

Small Business Saturday Helps Our Communities

It’s a day to celebrate the nation’s nearly 32 million independent businesses, which help tie communities together while giving back to them. Small Business Saturday was created in 2010 to encourage holiday shoppers to support small, local businesses.

Get Involved

Whether your organization has a single location or multiple locations, offering local gift cards lets employees, customers and partners shop locally and support their community.

Select local cards by zip code, keyword, and/or category.
Offer recipients a selection of choices.
With over 85,000 options, there’s something for everyone.
Curate tailored choices for different locations.

Local Incentive Options

85,000+ local gift card options are available through the Square gift card Marketplace. Curate a dazzling selection of “Shop Local” choices for your audience in support of Small Business Saturday.

Pay It Forward.

Small Business Saturday and National Small Business Week helped jump-start a trend of shopping locally.

Shopping locally creates opportunities for local businesses to give back to the community through local community giving.

Investing in your area is an easy way to pay it forward to people in your community.

Shopping Locally:

Creates local jobs
Helps the environment
Stimulates the local economy
Supports local schools and charities
Invests in entrepreneurship

Why do people start small businesses?

The reasons for running a business have not changed much over time. According to the U.S. Small Business Administration, the reasons for starting a small business given recently have not changed much since 2014.

Self-employment is more driven by opportunity than necessity

Only 7.4 percent of business owners with employees started their ventures because they could not find a job. Meanwhile, 56 percent felt starting a business was the best avenue for their ideas to create goods and services. (Source: U.S. Census Bureau, Annual Business Survey)

Women have unique business owner motivations

The top reason for becoming an owner for women was work and family balance. In total, 59 percent of women felt that this was the top reason to own their own business.

Owners sought both autonomy and better income

64 percent of owners of firms with employees said wanting to be their own boss and having greater income were very important reasons for owning their own businesses

Greater income

17 %

Work / family balance

0 %

Best idea outlet

0 %

Flexible hours

12 %

Small Businesses Generate 44% Of U.S. Economic Activity

In 2014, the small business share of GDP came in at 43.5 percent

Nominal small business GDP measured $5.9 trillion

Small Businesses Use Payroll More Efficiently

GDP per payroll dollar was consistently greater for small businesses than for large businesses.

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For every dollar spent at a small business, American Express estimates an average of $0.67 stays in that business's local community.

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Ready to design something brilliant?

Schedule a free design session

Our design sessions are the perfect way to show you how TruCentive can help you realize your rewards, gifts, or payout goals in a real-world scenario, building a complete project with everything from your logo, design options, and messaging to incentive selection, deliveries, and reminders.

When we’re done, you’ll:

Possess a solid grasp of constructing your project.

Have a comprehensive understanding of best practices for incentive delivery.

Learn the secrets of the incentives industry and the savings and advantages of utilizing TruCentive for your next program.

If you’re ready to start designing on your own, sign up and start sending samples. There’s no credit card required to start exploring your creative side!

Create “Grade-A” content

Use powerful features to quickly create professional-looking incentive deliveries

At your service

With a TruCentive subscription, you get technical support for all your team members so you can get back to your project fast

Reimagine your productivity

Eliminate the time and frustration managing the procurement, delivery, and management of your rewards and incentives deliveries