Solutions / Sales & Channel

SPIFFs and channel rewards that close deals — not spreadsheets

TruCentive automates delivery of SPIFFs, partner incentives, pipeline rewards, and distributor programs via email, SMS, and Microsoft Teams — with every unclaimed dollar returned to your account automatically.

88%

of well-structured SPIFFs drive 15%+ short-term sales lift (Gartner)

23%

average savings vs. platforms that keep unclaimed reward value

1,000+

app integrations including Salesforce, HubSpot, and Zapier

SPIFF and channel incentive programs work best when the reward reaches the rep or partner immediately, gives them genuine choice, and returns unused budget to the program — not the platform. TruCentive gives your sales ops and channel team the tools to design, automate, and track every incentive program while keeping 100% of unclaimed value in your account.

Use cases

Every sales and channel incentive program, automated

TruCentive supports the full range of sales and channel incentive programs from a single platform. Build once, automate the delivery, and get unused budget back automatically.

SPIFFs

Run short-term incentives tied to specific products, pipeline stages, or promotional windows. Recipients choose their own reward — gift card, prepaid card, PayPal, or merchandise — delivered the moment the trigger fires.

Product launch SPIFFsPipeline accelerationQuota push campaignsSame-day delivery

Channel partner rewards

Motivate resellers, dealers, and distributors to prioritise your product. Branded deliveries via email or SMS reinforce your relationship every time a partner hits a target.

Reseller programsDealer staff rewardsBrand preferencePartner loyalty

Pipeline incentives

Incentivise demo bookings, proposal submissions, and deal progression. Integrate with Salesforce or HubSpot to trigger delivery automatically on stage change — no manual step.

Demo booking rewardsProposal incentivesCRM-triggeredDeal acceleration

Distributor rewards

Reward distributor sales staff at scale across multiple regions. Supports bulk delivery in local currencies across 120+ countries with no per-country setup required.

Multi-region deliveryLocal currenciesBulk importNo inventory

Deal registration

Incentivise partners to register deals early with an immediate reward on confirmed registration. Faster registration, better pipeline visibility, stronger partner engagement.

Instant on-registrationAPI-triggeredPartner portal integrationAudit trail

Sales contests

Run quarterly contests, leaderboard challenges, and team competitions with branded prize delivery. Winners choose their own reward — more motivating than a fixed gift, zero inventory to manage.

Leaderboard contestsTeam competitionsVariable prize valuesZero waste

Three principles

What makes a SPIFF or channel incentive program work

The best sales incentive programs share three foundations. TruCentive is built to support all three from a single platform.

Immediate

A SPIFF loses its motivational impact when the reward takes days or weeks to arrive. TruCentive delivers the reward the moment the trigger fires — a closed deal, a quota hit, a stage change. Immediate delivery drives the behavior you want while momentum is still high.

→ CRM and API-triggered delivery
→ Same-day email, SMS, or Teams
→ Automated reminders stop on claim

Meaningful

Reps and channel partners are motivated by rewards they actually want. Forcing a $50 Visa card on someone who prefers Amazon — or vice versa — reduces the perceived value. TruCentive’s MultiSelect lets recipients choose from over 100,000 options.

→ 100,000+ reward options
→ Recipients choose their preference
→ Local options for international teams

Measurable

You cannot optimise a program you cannot see. TruCentive provides real-time visibility into every SPIFF delivery, claim, and refund — so sales ops can prove ROI, identify top-performing incentive types, and reallocate unclaimed budget instantly.

→ Real-time claim and spend dashboard
→ Full refund and audit trail visibility
→ Program-level ROI reporting

Platform features

Built for sales ops and channel teams that move fast

Design, send, and track SPIFF and channel incentive campaigns without engineering resources. TruCentive connects to the CRM and sales tools you already use.

Campaign builder

Design the full recipient journey — delivery email or SMS, reminder schedule, and post-claim follow-up — in minutes. Start from a template or build from scratch. Your logo is applied automatically.

· Drag-and-drop email and SMS editor
· Mobile-optimized recipient claim pages
· Personalized messaging with dynamic fields
· Pre-built SPIFF and channel templates

CRM and API integration

Connect TruCentive to Salesforce, HubSpot, or any CRM. Rewards fire automatically when a deal closes, a stage changes, or a quota is hit — no manual step from your team. Full webhook and RESTful API support.

· Salesforce, HubSpot, Zapier, 1,000+ apps
· Deal-close and stage-change triggers
· Quota and milestone triggers
· Bulk send for contests and campaigns

Automation and reminders

Set a reminder schedule once and TruCentive handles everything. Reminders automatically stop when the recipient claims. Expiry rules return unclaimed value on your timeline — budget never disappears silently.

· Custom reminder cadence per program
· Auto-stop on claim
· Expiry rules return unclaimed value
· Zero manual follow-up

Reporting and analytics

See exactly who claimed a SPIFF, what they chose, and when — in real time. Track spend, refunds, and program performance across campaigns and reps. Nothing is hidden because TruCentive’s revenue does not depend on unclaimed rewards.

· Real-time claim and spend dashboard
· Full refund and audit trail visibility
· Per-campaign and per-rep reporting
· Enterprise: multi-account reporting

Incentive catalog

100,000+ incentive options across every category

Reps and partners choose what they actually want — increasing claim rates and making the reward feel genuinely valuable. TruCentive offers the industry’s most extensive incentive catalog.

Gift cards — 50,000+ brands

Prepaid Visa / Mastercard / Amex

PayPal and Venmo

ACH bank deposit

Mailed check

Local merchant gift cards

Merchandise and SWAG

Branded logowear

Common questions

Frequently asked questions

What is a SPIFF and how does TruCentive deliver them?

A SPIFF (Sales Performance Incentive Fund) is a short-term incentive paid to salespeople or channel partners for selling a specific product or hitting a defined target. TruCentive delivers SPIFF rewards via email, SMS, or Microsoft Teams — recipients choose from over 100,000 options including gift cards, prepaid Visa/Mastercard, PayPal, Venmo, and merchandise. Any unclaimed value is returned to your account automatically at the expiry date you set.

How does TruCentive differ from commission management software?

Commission management platforms like Salesforce Spiff and Everstage track and calculate compensation structures. TruCentive is the delivery layer — it sends the actual reward to the rep or partner once a trigger is met. The two work together: TruCentive integrates via API so rewards fire automatically when a deal closes or a target is hit.

Can TruCentive deliver rewards to channel partners outside our organization?

Yes. TruCentive supports delivery to external recipients in over 120 countries. Channel partners, distributors, resellers, and dealer staff can receive branded reward deliveries via email or SMS without needing a TruCentive account. Bulk link export is also available for in-person event distribution.

What happens to SPIFF rewards that go unclaimed?

TruCentive automatically returns 100% of unclaimed SPIFF value to your account at the expiry date you set. There is no manual request process. Most incentive platforms retain this value as revenue — known as delivery breakage. TruCentive charges a small transparent delivery fee and returns everything else.

Can TruCentive integrate with Salesforce or HubSpot to trigger rewards automatically?

Yes. TruCentive integrates with Salesforce, HubSpot, Zapier, and 1,000+ apps via its RESTful API. A closed deal, a stage change, a quota hit, or a deal registration can automatically trigger a branded SPIFF delivery without any manual step from your team.

What reward types can we offer for SPIFFs and channel incentives?

TruCentive supports over 100,000 reward options including gift cards from 50,000+ brands, prepaid Visa, Mastercard, and Amex cards, PayPal, Venmo, ACH bank deposit, mailed check, local merchant gift cards by ZIP code, and branded merchandise and SWAG.

Is there a free plan or trial?

Yes. You can sign up for free with no credit card required and build and preview projects using zero-value sample messages. TruCentive also offers a free 30-minute design session where the team builds a complete SPIFF or channel incentive project with your logo, real recipients, and reward selections.

TruCentive supports HR, marketing, research, clinical, and agency programs on the same platform.

Employee engagement →

Marketing incentives →

Research compensation →

Clinical trials →

Customer loyalty →

Agency programs →

Get started

See a SPIFF or channel incentive built live in 30 minutes

Book a free design session and leave with a complete, ready-to-send project — your logo, your recipients, your reward selections. No credit card required.