TruCentive is a single source when adding gift cards for research programs.  Commonly used for research marketing and participation, universities and medical centers use TruCentive to build programs providing Rewards, Incentives & Payments that create memorable recipient experiences while building valuable, lasting relationships. The process of encouraging a research subject to finish their clinical trial, reward a patient who has complied with their doctor’s protocol, and increase survey responses can be convoluted, inefficient and costly. TruCentive provides a branded, customized rewards & incentives platform delivering high yield results and provides data, trackability, authority controls, auditability and minimizes breakage.