Lead Generation Incentives

Incentives can transform your ordinary marketing efforts into extraordinary marketing success.

Rewarding potential customers for taking action by offering lead generation incentives and rewards is an effective motivating tactic to gain new business.

Lead generation incentives are a useful tool for enticing new customers to engage with you and to help you build new audiences.

Thanks to Incentive Automation, the tools are available for you to successfully run these programs in-house.

No sign-up, Invite guests to join, No obligation!

Sign up and send samples. No credit card required

customer incentive gift card online

Proven Tactics For Marketing Agencies

marketing agency presentation by a woman using a chart

PR agencies and marketing firms have used lead generation incentive tactics successfully for years.

Organizations can easily learn from advertising agencies and marketing firms that have successfully employed the compelling appeal of gift cards in building captivating lead generation incentive rewards programs to facilitate customer and audience acquisition for their clients.

You no longer need to rely on a third-party marketing, PR firm or agency to set up and facilitate these programs.

Incentive automation makes it possible for any organization to offer lead generation incentive programs. And the tools allow programs to be economical and reduce the waste that used to be associated with gift card and incentive programs.

When to Provide Incentives?

Any desired pre-sales action by a prospect may be rewarded if that action is sufficiently valuable to you.

Make sure the value of customer incentives is commensurate with the effort required to be eligible for them. The value should be modest and not extravagant. The objective is to prompt a prospect to take action without creating a sense that they are indebted due to receiving something of excessive value.

There are many possible reasons to offer incentives to prospective customers.


Gift cards work well as incentives to attract attendees to events, lunch and learns or webinars. The prospect of a gift card also works well for increasing visibility and increasing traffic at trade shows.

Customer Acquisition:

Prospects may be rewarded with gift cards, or a choice of merchandise as a reward for taking a phone call or attending a meeting. It can be an attractive reason for potential customers to get engaged.

Prospect Lists:

Building a prospect list takes effort. Developing email marketing campaigns that offer gift cards or merchandise for lead generation and signing up for receiving information can accelerate prospects through the sales funnel.


Surveys are an excellent method to develop prospects. Offering gift cards may be an incentive to participate in your survey. Rewarding participants with gift cards after survey completion will increase full participation.


You can replicate the success that PR and marketing agencies have had in building social media contests with gift cards as the grand prizes. Gift cards may be offered as a reward for participation , increasing brand visibility and engagement.

Referral Programs:

Gift cards make a suitable reward for referring new customers. Existing customers often have a good idea of which of their peers may be an appropriate user of your services. Referral rewards incentivize existing customers to spread the word and help you expand your customer base.


Gift cards can be used as incentives for participation in consultations or assessments about the prospect’s unique situation. This encourages valuable feedback from potential customers, and provides an opportunity to showcase solutions.


Host contests or giveaways where participants may enter to win a prize by providing their contact information. You can build engagement and create excitement about your product and services while capturing leads in the process.

Incentive Value

customer incentive value

Make the incentive appropriate to the task at hand. Tie the incentive value to the amount of effort a potential customer may have to expend in order to fulfill the terms of your offer. The aim is to move folks to take action on something (such as signing up for emails, scheduling a meeting, or attending a webinar or lunch & learn) and become a part of the prospect pipeline.

Avoid presenting rewards that may seem excessive or are far too extravagant. Also keep in mind the potential success of your offer. Make sure it isn’t a value that is unsustainable.

Incentives are fun and casual offerings. They should not be extravagant. Keep in mind that almost every organization has limits on what is appropriate and ethical for employees to receive.

Plan accordingly to offer incentives that fall within the guidelines of your target audience.

Tips for Successful Lead Generation Incentives

target bullseye lead generation incentives

Return on Investment is a key focus for successful lead generation incentives

By closely monitoring and assessing the financial return you can ensure that your incentive program remains aligned with your new business generation objectives and maximize effectiveness.  

Choose a scalable, easy to use incentive and rewards platform that simplifies the implementation of your program. Incentive automation solutions automate repetitive tasks and reduce expenses by streamlining the incentive process.

Automated incentive systems for lead generation incentives  ensure that reminders and follow up occur so that offered rewards and incentives are redeemed.

Continuously assess the cost-effectiveness of your lead generation incentive program by comparing the expenses incurred with the revenue generated.

Unlike other incentive automation platforms, TruCentive charges a small delivery fee and automatically returns the value of unclaimed incentives to your account.

20.5% of digital awards, gifts, and incentives went unclaimed in 2022. That means you’re likely paying more than 20% for what companies advertise as  “free delivery.”

Send Ready Projects

Deliver one or thousands in just a few minutes.

“Send Ready” projects are completely configured with your logo, messaging, personalization, curated incentives, reminders, and more.

Use them as is, or completely or partially customize them and add your personal touch.

It is easy to design and configure email reminders, SMS messages, and landing pages to your own design specifics.

Simply Add Send Ready Projects to Your Account


Customize with your logo, text and images

survey thank you gift card


Customize with your logo, text and images

lunch thank you


Customize with your logo, text and images

referral thank you


Customize with your logo, text and images

enjoy lunch on us

Schedule a Design Session

Design your first project – Send samples – Save and add to your account later.

No sign-up, Invite guests to join, No obligation!

Spend time designing a brilliant sample project you can share with your colleagues.

Demo Rules:

  1.  No “canned demo” — This is YOUR time. Let’s design a sample project you can share with your team.
  2.  No obligation — It’s just a demo! We want to make sure there is a fit just as much as you do!
  3.  No credit card — If you want to sign up, TruCentive is free to try — no credit card is required to send samples. 
  4.  No minimum — Add a few dollars or a few thousand.
  5.  No setup fee — We’ll spend time with you to design a stunning delivery that makes you and your organization look good.

Ready to design something brilliant?

Schedule a free design session

Our design sessions are the perfect way to show you how TruCentive can help you realize your rewards, gifts, or payout goals in a real-world scenario, building a complete project with everything from your logo, design options, and messaging to incentive selection, deliveries, and reminders. 

When we’re done, you’ll:


  • Possess a solid grasp of constructing your project.


    • Have a comprehensive understanding of best practices for incentive delivery.


  • Learn the secrets of the incentives industry and the savings and advantages of utilizing TruCentive for your next program.
A mosaic of gift, award, and incentive automation designs that were created in TruCentive by customers in their design session
G2 Users Love Us!

If you’re ready to start designing on your own, sign up and start sending samples. There’s no credit card required to start exploring your creative side!

Content Icon

Create “Grade-A” content

Use powerful features to quickly create professional-looking incentive deliveries

Service Icon

At your service

With a TruCentive subscription, you get technical support for all your team members so you can get back to your project fast

Productivity Icon

Reimagine your productivity

Eliminate the time and frustration managing the procurement, delivery, and management of your rewards and incentives deliveries